Overview: Lou Lou & Company specializes in creating newborn essentials designed to provide comfort, function, and style. Our products are crafted with love by our founder (a former NICU nurse), focusing on soft, stretchy, and breathable fabrics. The TikTok Social Media Manager is a dynamic and creative role focused on managing, growing, and evolving Lou Lou and Company’s presence on the TikTok platform. This position requires a unique blend of creativity, strategic thinking, and understanding of current social media trends, especially those relevant to TikTok’s unique audience and content style. Here’s a detailed job description:
Key Responsibilities:
- Content Creation and Curation: Develop and implement a content calendar tailored for TikTok, ensuring a mix of entertaining, informative, and engaging content that resonates with our target audience of current and expectant mothers. This includes creating and editing original videos about our products, educational videos leveraging the knowledge of our NICU nurse founder, as well as curating relevant user generated content.
- Trend Monitoring: Stay abreast of trending hashtags, challenges, and popular content on TikTok to incorporate relevant trends into Lou Lou’s content strategy.
- Analytics and Reporting: Regularly analyze and report on performance metrics such as views, likes, shares, follower growth, and engagement rates to understand content performance and audience preferences.
- Strategy Development: Develop and refine the TikTok strategy in alignment with Lou Lou’s overall social media objectives, audience growth goals, and marketing campaigns.
- Influencer Collaboration: Identify and collaborate with TikTok influencers to expand brand reach and create authentic content that appeals to the target audience.
- Cross-Platform Promotion: Integrate TikTok content with other social media platforms to create a cohesive online presence and maximize content reach.
Qualifications:
- Proven experience in social media management, with a focus on TikTok content creation and strategy.
- Strong understanding of TikTok’s algorithms, trends, and user behavior.
- Creative storytelling abilities, with a knack for creating engaging and heartwarming content.
- Excellent communication and interpersonal skills for engaging with the online community.
- A deep understanding of the parenting and newborn care space.
- Ability to analyze data and metrics to inform content strategy.
- Bachelor’s degree in marketing, communications, or a related field is preferred.
Skills:
- Creativity and innovation in content creation.
- Strategic thinking and planning abilities.
- Empathy and understanding of the parenting journey.
- Adaptability to rapidly changing trends and environments.
- Proficiency in video editing software and social media management tools.
This role is ideal for someone who is passionate about social media, particularly TikTok, and is excited about creating content that resonates with our audience of new and expectant parents. The TikTok Social Media Manager plays a crucial role in shaping Lou Lou & Company’s digital presence and connecting with our community in meaningful and engaging ways.
Due to the nature of the content being created in our office and with our team, only applicants that can work on-site will be considered.
Lou Lou & Company
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