Spectrum Reach (www.spectrumreach.com) helps local businesses grow through the best content, insights, products, and people that connect advertisers to their intended audiences across TV, apps, social, and other media platforms. Spectrum Reach operates in multiple states and local markets that can reach over 27 million households by creating scalable advertising and marketing services driven by data insights and award-winning creative services.
At Spectrum Reach we offer a hybrid work arrangement for most roles.
JOB SUMMARY
The Senior Manager, Programmatic Account Management is responsible for leading the Programmatic Account Management and partnering with our National Programmatic Sales team to deliver the needs and deepen partnerships across agency hold co programmatic buying teams, large in-house brand direct teams, and independent agencies. This role is a coach/ player role; in addition to leading the team, the Senior Manager, Programmatic Account Management will manage a handful of accounts.
This key team member is integral to ensure advertisers and agencies have a positive customer experience and help fuel Spectrum Reach programmatic revenue growth through consultative and technical approach. This role requires experience leading a team, setting goals, and developing best practices within the account management discipline of a programmatic business (preferably streaming/ OTT/ CTV).
MAJOR DUTIES AND RESPONSIBILITIES
Team Leader
- Manage and coach a small team (2+) of Account Managers
- Ensure team delivering a best-in-class customer experience
- Ensure all campaigns delivering to expectations of clients and sales teams
- Develop goals, tactics, and best practices for account management team
- Responsible for defining and allocating responsibilities among the team
- Partner with Sales team, and Partnerships teams to grow business and meet the needs of the marketplace
- X-functional collaboration and excellent relationships with product, yield, and ad ops
Key Account(s)
- Serve as lead Account Manager for handful of key account(s)
- Provide campaign management, customer support, and partner with sales lead on select account(s)
Campaign Management
- Develop optimal campaign lifecycle from deal creation to QBR
- Establish key benchmarks/ KPIs for accounts and deals for team to manage to
- Enhance documentation through lifecycle inclusive of deal intake/ specs form, troubleshoot questions, client check-ins
- Organize x-functional calls for AM team for kick off calls (for big or complex deals), challenging troubleshooting, etc.
Customer Support
- Develop client segmentation (e.g. Gold, Silver, Bronze) that will be used to inform LOE by account management team
- Establish cadence of client touch points and service level for each client segment
- Form client relationships with our largest accounts (e.g. Gold) to help your team deliver on client expectations
- Provide templates to your team for QBRs, check-ins, communication, etc.
Sales and X-Functional Partnerships
- Align goals with sales leaders and x-functional partners
- Collaborate with sales team on to manage pipeline, stakeholder mapping, cultivating new relationships, and deal flow
- Support team marketing/ sales material creation for agency/ client specific meetings
- Understand agency objectives and KPIs and translate that into programmatic deals that meet those needs
- Partner with Yield team to maximize inventory usage to ensure deal delivery and/ or help fill holes to maximize fill rate
- Stay ahead of the curve on marketplace trends relating to programmatic and CTV
Required Qualifications
Skills/Abilities and Knowledge
- People leader in account management role
- Knowledge of the programmatic ecosystem, and how Streaming/ OTT/ CTV is bought and sold
- Client segmentation and development of a level of service across multiple tiers of client segments
- Vision of what a good customer experience and lifecycle looks like for programmatic streaming
- Experience with PMP and PG deal types
- Experience with Salesforce, SSP Platforms (Magnite, Freewheel), and other Advertising software or technology
- Familiarity with and experience in programmatic; understanding of deal IDs, metrics, and optimization strategies
- Customer obsessed to insure excellent client experience and service pre, during, and post
- Demonstrated organizational skills and attention to detail
- Effective communication skills in a faced paced sales environment
- Collaborative mindset, ready to work with multiple cross-functional departments
- Must be an excellent problem solver with expertise in finding solutions with the help of others
- High level proficiency in MS Office, particularly excel as well as other data and analytics software
- Effective verbal, written, and interpersonal communications with overarching skill to translate data, information, and research into powerful points of view—ability to craft and tell a compelling story
- Familiarity with writing rationales and/or agency POVs (“point of views”)
- An analytical mindset that identifies solutions based in data
- Passionate about the convergence of entertainment, technology, and data that is fueling new opportunities for Spectrum Reach, advertisers, and Madison Avenue
- Comfortable with entrepreneurial speed and “pinch hitting” for different roles as we build
Education
- Bachelor’s degree (B. A.) from four-year College or University preferred or equivalent combination of education and experience
Related Work Experience
- 2-3 years’ of people leadership experience
- 5-8 years’ experience in programmatic account management experience
Preferred Qualifications
- Previous experience leading a team of account managers
- Experience working within a high growth newly formed programmatic business
- Previous experience in an Publisher, Ad Agency, SSP, DSP, Agency Trading Desk
- Hands on experience with SSP, DSPs, marketplaces (e.g. SpotX, TTD, Freewheel)
- Understanding of 3rd party ad servers, tags, and video ad serving concepts (e.g. VAST)
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