Social Content Director

We’ve got an exciting opportunity for a Social Content Director to join our Emmy Award-winning Creative Social team, working alongside one of our partners – a leading global beauty brand and household name.

You’ll be responsible for strategizing, creating and delivering social media content on this key account.

We are looking for someone with strong knowledge across all social media platforms, as well as a good understanding of how brands can use social media to engage audiences online. Someone with experience leading organic and paid campaigns at a national level working alongside internal and external stakeholders.

You should be a beauty aficionado with a deep knowledge of the beauty space on social.

The role will be a hybrid role based in NYC.

Responsibilities

• Lead social content strategy and provide production oversight for omni-channel content. This includes social calendar creation, content ideation, social copy creation, creative direction, community management, and more.
• Track, analyze, and optimize against KPIs and present key insights in a compelling format on a monthly basis.
• Stay current on platform updates/innovations and competitors, ensuring that best practices are applied across all channels and learnings are shared cross-team.
• Work with the paid media team to support campaigns with data-driven content recommendations and oversee production of deliverables.
• Embody the voice of the brand through at every touchpoint, leveraging channel-specific tactics that adhere to algorithm best practices.
• Delegate tasks and provide comprehensive feedback for a team of talented social media managers and creatives in terms of copy, creative, and platform-specific optimizations.
• Oversee production timelines, ensuring the smooth delivery of large-scale projects, managing both internal and client priorities.
• Lead communication with clients regarding social content timelines, content performance/KPIs, reporting, incremental opportunities, brand strategy, and feedback.
• Oversee and own the production process of social media content. Be the gatekeeper of style guides, marketing priorities, and legal considerations.
• Identify and share trends in social media with global social network.
• Measure and analyze content effectiveness with metrics that establish, validate, and continuously iterate on the various content strategies. Be able to effectively share it all with clients.
• Have a network of known creators and a keen eye for spotting great talent.

Ability to:

• Somebody who is passionate about culture, entertainment, social and all things beauty
• Experience creating content for social media: static assets, short and long form video (Reels, TikTok and longer scripted pieces), GIPHY stickers, GIFs, memes.
• Experience running paid media campaigns – working with media agencies, understanding media KPIs, paid creative best practices.
• Somebody with experience of building online communities, especially for brands, and that understands fandom communities in social spaces.
• Someone with experience delivering social campaigns at a national level.
• Excellent problem solving skills, with the ability to flex and pivot in a fast-paced industry.
• Has a firm grasp of numerous brands and diverse businesses.
• Can prioritize and effectively delegate and manage numerous projects simultaneously.
• Anticipate problems and identify actionable solutions.
• Excellent written and communication skills.
• Somebody who is confident talking to clients via email, call or in-person.

Qualifications

Requirements:

• Exceptional communication skills — oral and written. This role will work closely with junior staff, senior managers, internal leadership, and clients.
• Strong project management skills to ensure existing projects run smoothly and new opportunities are scoped and executed efficiently.
• Excellent presentation skills and experience sharing new ideas with clients.
• Social platform expertise needed: Facebook, Instagram, YouTube, TikTok, Twitch, Twitter, LinkedIn, and more.
• Proficient in PowerPoint, Excel, and other basic marketing tools.
• Understanding of Google Analytics and other ways to measure content success.
• Thoroughness and keen attention to details, especially under tight deadlines.

• BA in communications, journalism, content marketing, or equivalent work experience.
• 10+ years experience in content creation at an agency, publication, or brand.
• At least 5 years experience in content strategy.
• At least 3 years of management experience.
• A blend of agency and in-house experience preferred.

Additional Information

All your information will be kept confidential according to EEO guidelines.

Equal Opportunity Employer:Jellyfish is committed to making adjustments in our recruitment process to enable you to demonstrate your full potential. Should you require reasonable accommodation, please fill out the formhere.

• Flexible working
• Annual Bonus
• Training and Development
• Life Assurance
• Employee Assistance Programme – Counseling

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