Gotion Global is responsible to promote Gotion High-Tech products to international multi-market, to meet and satisfy customer demands. Gotion High-Tech is one of global leading companies in traction battery, energy storage system, and other unlimited special rechargeable battery application fields.
Define and shape the PR strategy to elevate market exposure
· Maintain and expand media relations to build brand reputation
· Lead brand events to enhance media and consumers brand experience on media and social platforms
· Synergize with internal and external team to maximize brand business and marketing impact
· Lead PR team and empower subordinates to success
· Develop and implement PR/communication strategies, manage the overall brand image
· Identify partnership, cross marketing and KOL/ celebrity endorsement opportunity with cost-efficiency
· Lead and deliver high quality events, media fam trip and workshops to promote brand/ product
· Manage PR agency to build strong media relationship, generate clippings through stories, interviews, product features, and provide timely clippings.
· Support new resort opening with strong media campaigns and PR materials.
· Drive external and internal communication, handle media issues/crisis communications and providing prompt media responses
· Budget planning & control, team management
· Minimum of eight years of marketing communication/PR experience in traditional and digital teams, advantageous if experience is in both an agency and in-house setting.
· Creative thinking and an all-round make-it-happen leadership attitude
· Strong story-telling experience to consumer, corporate and media partners.
· Demonstrable experience of an integrated approach to PR (content, social media, influencers, media partnership etc.)
· Strong media contacts; sound knowledge of influencers and non-traditional channels
· Crisis and issues management experience is a must
· Quick thinking and ability to spot trends and exploit opportunities to respond quickly to social sentiment
· Project management capabilities and experience in managing creative and production resources
· Experience in working within a matrix organization structure, across internal business units and external agency and media partners
·· Great Chinese and English writing, editing and proof-reading skills
· Experience of managing and optimizing budgets
Gotion Inc.
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