WHO WE ARE LOOKING FOR: Director, Communications and Events
POSITION SCOPE:
The Director, Communications will lead the evolution of FoundRae’s Communications strategy by working with the Founder/ Creative Director and CEO and reporting to the Senior Director, e-Commerce and Digital Marketing to develop best-in-class consumer facing communication strategies and storytelling. The successful leader we are seeking will bring innovative and creative strategies to further drive expand brand awareness and desirability in alignment with FoundRae’s ethos, luxury product and storytelling narratives.
RESPONSIBILITIES:
Brand Strategy:
- With the Senior Director, e-Commerce and Digital Marketing, CEO, and the Founder/Creative Director along with the Agency of Record, develop an integrated communications strategy that leverages facets of paid, owned and earned disciplines
- Provide clear strategic communication direction to all stakeholders
- Enhance FoundRae’s relevancy amongst the defined target
Consumer Engagement and Brand Activation:
- Utilize communication touchpoints (paid, owned and earned) to develop and execute strategies that drive brand performance through paid and owned touchpoints including:
- Traditional PR/print and digital coverage
- Founder visibility through experiential, cultural activities, podcasts and appearances
- Storyteller/influencer programming
- Celebrity and VIP relations and dressing
- Affiliate marketing programming
- Experiential and Events
- Social media.
- Develop programming that is thoughtful, mindful and supportive of commercial and clientelling needs
- Accountable for all aspects of programming performance and speed to market
Leadership and Project Management:
- Provide communications leadership and expertise throughout the company and with the agency of record
- Ensure effective communication and alignment of individual, brand and Company goals
- Manage communication to the team to ensure cohesion and on time deliverables
- Cultivate an optimal WOW and develop strong collaborative working relationships with the entire FoundRae network and stakeholders
Profitability:
- Oversee budget and ensure spend is prioritized against brand objectives and relevant growth drivers
- Develop goals and objectives for brand programming with key stakeholders
- Manage overhead and T&E and A&P budgets.
REQUIREMENTS:
- Bachelor’s Degree in Communications or Marketing preferred
- Minimum 7+ years previous experience in Communications/Brand within the luxury goods
- Previous experience managing agencies and leading a small team in an entrepreneurial environment
- Excellent written, verbal and interpersonal communication skills
- Extremely organized and detail-oriented. Ability to handle several tasks concurrently and with ease
- Ability to change priorities and meet deadlines in high-pressure situations
- Self-starter and able to work with minimal day-to-day supervision
- Strong analytical, problem-solving and teamwork skills
The appointed candidate will be offered an annual salary between $110,000 – $150,000 an opportunity for a bonus, as well as a comprehensive benefits package including: medical, short and long-term disability, various paid time off programs, employee discount/perks and retirement plan.
Our Company’s values:
- We value people: we want each other to be the best versions of who we can be.
- We value our relationships with our employees, suppliers and community.
- We value diversity and promote inclusivity with our words, actions and images.
- We value professional development and personal growth.
- We value community service and philanthropy.
- We value and foster creativity and self-expression.
- We value work/life balance.
- We value accountability for ourselves and the collective and show integrity through all our interactions.
- We value storytelling and reading.
FOUNDRAE FINE JEWELRY
Related jobs:
Casting Waiter for Streaming Platform Project (Atlanta Area)
Job Description:
Set Life Casting Atlanta is seeking a background extra to portray a waiter for an upcoming streaming platform project. This two-day booking offers an exciting opportunity to showcase your professionalism and add authenticity to a high-profile production.
Job Responsibilities:
- Portray a waiter serving guests in various scenes.
- Follow on-set directions to ensure smooth and realistic interactions.
- Maintain a professional attitude and punctuality throughout both shoot days.
Requirements:
- Male or female talent, aged 18+.
- Must be local to the Atlanta area or willing to work as a local hire.
- Comfortable with payment via direct deposit.
Compensation:
- Rate: $100 per day for 10 hours of work.
Casting Wealthy Guests for Streaming Platform Project (Atlanta Area)
Job Description:
Set Life Casting Atlanta is seeking background extras to portray wealthy guests for an exciting streaming platform project. This two-day booking is a great opportunity to bring elegance and sophistication to a professional production.
Job Responsibilities:
- Appear as a wealthy guest in various scenes, portraying sophistication and high-class demeanor.
- Follow on-set direction to enhance the atmosphere and authenticity of the setting.
- Maintain professionalism and punctuality throughout both shoot days.
Requirements:
- Male and female talent, aged 18+.
- Must be local to the Atlanta area or willing to work as a local hire.
- Comfortable with payment via direct deposit.
Compensation:
- Rate: $100 per day for 10 hours of work.
Casting Security Personnel for Streaming Platform Project (Atlanta Area)
Job Description:
Set Life Casting Atlanta is seeking background extras to portray security personnel for an exciting streaming platform project. This two-day booking offers a great opportunity to showcase your commanding presence in a professional production.
Job Responsibilities:
- Portray security personnel in various scenes, maintaining a professional and authoritative demeanor.
- Follow on-set directions to contribute to the authenticity of the setting.
- Maintain punctuality and professionalism throughout both shoot days.
Requirements:
- Male talent, aged 18+.
- Must be local to the Atlanta area or willing to work as a local hire.
- Comfortable with payment via direct deposit.
Compensation:
- Rate: $100 per day for 10 hours of work.
Casting Military Soldiers for Streaming Platform Project (Atlanta Area)
Job Description:
Set Life Casting Atlanta is seeking background extras to portray military soldiers for an exciting new streaming platform project. This is a unique opportunity to showcase your discipline and composure in a professional production setting.
Job Responsibilities:
- Appear as a military soldier in various scenes, contributing to an authentic and powerful atmosphere.
- Follow on-set direction to ensure realistic and cohesive performances.
- Maintain professionalism and punctuality throughout the shoot.
Requirements:
- Male and female talent, aged 18+.
- Must be local to the Atlanta area or willing to work as a local hire.
- Comfortable with payment via direct deposit.
Compensation:
- Rate: $100 for 10 hours of work.
Casting Restaurant Patrons for Streaming Platform Project (Atlanta Area)
Job Description:
Set Life Casting Atlanta is seeking background extras to portray restaurant patrons for an upcoming streaming platform project. This is an exciting opportunity to be part of a professional production with small, focused shoot days in a dynamic environment.
Job Responsibilities:
- Appear as a restaurant patron in various scenes, helping to create a lively and realistic dining atmosphere.
- Follow the direction of the production team to ensure seamless and authentic performances.
- Maintain professionalism and punctuality on set.
Requirements:
- Male and female talent, aged 18+.
- Must be local to the Atlanta area or willing to work as a local hire.
- Comfortable with payment via direct deposit.
Compensation:
- Rate: $100 for 10 hours of work.
Casting Bank Patrons for Streaming Platform Project (Atlanta Area)
Job Description:
Set Life Casting Atlanta is seeking background extras to portray bank patrons for an exciting new streaming platform project. This is a great opportunity to work on a professional production in a low-pressure environment with small, intimate shoot days.
Job Responsibilities:
- Appear as a bank patron in various scenes, contributing to a realistic setting.
- Follow the direction of the production team to ensure smooth and authentic performances.
- Maintain professionalism and punctuality on set.
Requirements:
- Male and female talent, aged 18+.
- Must be local to the Atlanta area or willing to work as a local hire.
- Comfortable with payment via direct deposit.
Compensation:
- Rate: $100 for 10 hours of work.
Casting People with Disabilities for Atlanta Tourism Shoot
Job Description:
We are seeking individuals with disabilities for a tourism shoot in Atlanta. This project aims to showcase diverse talents, including wheelchair users, while celebrating inclusivity and accessibility in the city. If you’re comfortable on camera and have a story to share, we’d love for you to be part of this meaningful campaign.
Job Responsibilities:
- Participate in a photoshoot or video shoot that highlights accessible tourism experiences in Atlanta.
- Follow direction from the production team to capture authentic, engaging visuals.
- Represent the campaign’s focus on inclusivity and diversity.
Requirements:
- People of any gender, aged 40-70, from any ethnic background.
- Open to all kinds of talent with disabilities, including wheelchair users.
- Must be local to Atlanta (no travel expenses will be covered).
Compensation:
- Rate: $500 for the shoot.
Casting Dedicated Runner for Fitness Brand Campaign
Job Description:
We are seeking a dedicated runner to feature in a fitness brand campaign. This role is perfect for a frequent runner with excellent form and great physical shape. Whether you’re an avid recreational runner or someone who could be considered elite, we want to see your passion for running on camera.
Job Responsibilities:
- Perform running drills and showcase endurance and athleticism during the shoot.
- Follow the creative team’s direction to deliver dynamic and inspiring visuals.
- Maintain a professional and energetic attitude throughout the production.
Requirements:
- Male or Female runner, aged 25-35.
- Must have strong running skills and a fit physique.
- Open to all ethnicities.
- Must be local to Atlanta or live within 3 hours driving distance (no travel reimbursement).
Compensation:
- Half Day (6 hours): $900
- Full Day (10 hours): $1,200
- 20% agency fee applies.
- Usage: Non-union, unlimited worldwide use across all channels.
Casting Elite Runner for Fitness Brand Campaign
Job Description:
We are seeking an elite runner to feature in a fitness brand campaign. This role is ideal for a highly skilled, fit individual with excellent running form. Whether you’re a professional marathoner or an experienced running athlete, this is a great opportunity to showcase your endurance and athleticism on camera.
Job Responsibilities:
- Perform running drills and showcase athletic endurance for a fitness brand photoshoot or video.
- Follow the creative team’s direction to capture dynamic and inspiring visuals.
- Maintain professionalism and energy throughout the shoot.
Requirements:
- Male or Female runner, aged 25-35.
- Must have elite running skills with great form and a fit physique.
- Open to all ethnicities.
- Must be local to Atlanta or live within 3 hours driving distance (no travel reimbursement).
Compensation:
- Half Day (6 hours): $900
- Full Day (10 hours): $1,200
- 20% agency fee applies.
- Usage: Non-union, unlimited worldwide use across all channels.
Casting Female Boxer for Fitness Brand Campaign
Job Description:
We are seeking a skilled female boxer to feature in a dynamic fitness brand campaign. This role is ideal for an experienced athlete with strong striking technique and the ability to perform boxing-related HIIT workouts, such as jumping rope. Bring your power, precision, and energy to this exciting project!
Job Responsibilities:
- Demonstrate advanced boxing techniques, including striking and defensive maneuvers.
- Perform high-intensity boxing workouts on camera (e.g., jump rope, shadowboxing).
- Follow the creative team’s direction to deliver powerful and engaging visuals.
Requirements:
- Female boxer, aged 20+.
- Must have excellent boxing skills and experience with HIIT-style workouts.
- Open to all ethnicities.
- Must be local to Atlanta or live within 3 hours driving distance (no travel reimbursement).
Compensation:
- Half Day (6 hours): $900
- Full Day (10 hours): $1,200
- 20% agency fee applies.
- Usage: Non-union, unlimited worldwide use across all channels.
Casting Basketball Players for Fitness Brand Campaign
Job Description:
We are seeking talented basketball players to feature in a campaign for a well-known fitness brand. This role is perfect for experienced athletes who can showcase their skills on camera. We’re looking for an ethnically diverse group of 4 male players who have excellent technique. At least one of the players should be able to dunk with authority.
Job Responsibilities:
- Perform basketball drills, exercises, and dynamic moves for a fitness brand photoshoot or video.
- Follow direction from the creative team to deliver compelling and athletic visuals.
- Maintain a professional and energetic attitude on set.
Requirements:
- Male basketball players, aged 20+.
- Must have strong basketball skills and great technique.
- At least one participant must be able to dunk with authority.
- Open to all ethnicities.
- Must be local to Atlanta or live within 3 hours driving distance (no travel reimbursement).
Compensation:
- Half Day (6 hours): $900
- Full Day (10 hours): $1,200
- 20% agency fee applies.
- Usage: Non-union, unlimited worldwide use across all channels.
Casting Multigenerational, Multicultural, and LGBTQ+ Families for Public Health Campaign (DMV Area)
Job Description:
We are seeking real multigenerational, multicultural, and LGBTQ+ families to participate in a meaningful public health campaign that celebrates diversity, inclusivity, and the unique dynamics that make every family special. This campaign aims to highlight the strength and beauty of families from all walks of life, showcasing love, connection, and community.
Job Responsibilities:
- Participate in a professional photoshoot with your family, capturing authentic and heartwarming moments.
- Follow the creative team’s guidance to portray natural family interactions.
- Represent the campaign’s core values of inclusivity, diversity, and family empowerment.
Requirements:
- Open to multigenerational families, multicultural families, and LGBTQ+ families with children aged 0-4.
- All ethnicities and family structures are encouraged to apply.
- Must be local to the DMV area (DC, Maryland, Virginia) or willing to work as a local hire.
Compensation:
- Rate: $1,750 per person, per day.
- Usage: Perpetual licensing for public health campaign materials.