WHO WE ARE LOOKING FOR: Director, Communications and Events
POSITION SCOPE:
The Director, Communications will lead the evolution of FoundRae’s Communications strategy by working with the Founder/ Creative Director and CEO and reporting to the Senior Director, e-Commerce and Digital Marketing to develop best-in-class consumer facing communication strategies and storytelling. The successful leader we are seeking will bring innovative and creative strategies to further drive expand brand awareness and desirability in alignment with FoundRae’s ethos, luxury product and storytelling narratives.
RESPONSIBILITIES:
Brand Strategy:
- With the Senior Director, e-Commerce and Digital Marketing, CEO, and the Founder/Creative Director along with the Agency of Record, develop an integrated communications strategy that leverages facets of paid, owned and earned disciplines
- Provide clear strategic communication direction to all stakeholders
- Enhance FoundRae’s relevancy amongst the defined target
Consumer Engagement and Brand Activation:
- Utilize communication touchpoints (paid, owned and earned) to develop and execute strategies that drive brand performance through paid and owned touchpoints including:
- Traditional PR/print and digital coverage
- Founder visibility through experiential, cultural activities, podcasts and appearances
- Storyteller/influencer programming
- Celebrity and VIP relations and dressing
- Affiliate marketing programming
- Experiential and Events
- Social media.
- Develop programming that is thoughtful, mindful and supportive of commercial and clientelling needs
- Accountable for all aspects of programming performance and speed to market
Leadership and Project Management:
- Provide communications leadership and expertise throughout the company and with the agency of record
- Ensure effective communication and alignment of individual, brand and Company goals
- Manage communication to the team to ensure cohesion and on time deliverables
- Cultivate an optimal WOW and develop strong collaborative working relationships with the entire FoundRae network and stakeholders
Profitability:
- Oversee budget and ensure spend is prioritized against brand objectives and relevant growth drivers
- Develop goals and objectives for brand programming with key stakeholders
- Manage overhead and T&E and A&P budgets.
REQUIREMENTS:
- Bachelor’s Degree in Communications or Marketing preferred
- Minimum 7+ years previous experience in Communications/Brand within the luxury goods
- Previous experience managing agencies and leading a small team in an entrepreneurial environment
- Excellent written, verbal and interpersonal communication skills
- Extremely organized and detail-oriented. Ability to handle several tasks concurrently and with ease
- Ability to change priorities and meet deadlines in high-pressure situations
- Self-starter and able to work with minimal day-to-day supervision
- Strong analytical, problem-solving and teamwork skills
The appointed candidate will be offered an annual salary between $110,000 – $150,000 an opportunity for a bonus, as well as a comprehensive benefits package including: medical, short and long-term disability, various paid time off programs, employee discount/perks and retirement plan.
Our Company’s values:
- We value people: we want each other to be the best versions of who we can be.
- We value our relationships with our employees, suppliers and community.
- We value diversity and promote inclusivity with our words, actions and images.
- We value professional development and personal growth.
- We value community service and philanthropy.
- We value and foster creativity and self-expression.
- We value work/life balance.
- We value accountability for ourselves and the collective and show integrity through all our interactions.
- We value storytelling and reading.
FOUNDRAE FINE JEWELRY
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