Position Summary
The Brand Director will be responsible for developing the marketing strategy for existing and new product variants within assigned portfolio. The scope of the role requires a broad and deep knowledge of all of the basic marketing disciplines including but not limited to; marketing strategy, (pricing/promotion/product placement), agency management, creative leadership, cross-functional team leadership, trade marketing, media engagement, digital marketing, public relations, on-premise & influencer marketing, and innovation/new product development.
Role & Responsibilities
Responsible for managing consumer marketing budget with the following responsibilities:
- Oversee and develop portfolio marketing strategy, ensuring alignment to the broader organization objectives
- Develop long term strategy (2+ years) for brand portfolio, and provide team with a clear vision for execution
- Offer direction on the development of programs, positioning, and consumer research to measure the effectiveness of campaigns, brand health, and brand sentiment (Nielsen, NABCA, brand P&L)
- Lead the development, approval, and execution of content (advertising, promotions) and connections (media plan) for the brand.
- Lead strategic brand partnerships (sponsorships and experiential) to develop and deploy consumer and retail programs.
- Own relationships with key agency stakeholders, leading agency management, briefings, execution and evaluation.
- Effectively manage brand budgets to optimize marketing spend
- Lead, coach and develop a team that provides meaningful and actionable insights and solutions that are data driven and support the brand’s strategy
- Invest time into the development of direct reports and identify opportunities for advancement within Proximo
- Identify high potential talent and invest in the development of those individuals to grow the pipeline for future leaders of the department
Key Competencies
- Strategic Thinking–Develops strategies to achieve organizational goals; Understands organization’s strengths & weaknesses; Analyses market and competition; Identifies external threats and opportunities; Adapts strategy to changing conditions.
- Innovation–Displays original thinking and creativity; Meets challenges with resourcefulness; Generates suggestions for improving work; Develops innovative approaches and ideas; Presents ideas and information in a manner that gets others’ attention.
- Business Acumen–Understands business implications of decisions; Displays orientation to profitability; Demonstrates knowledge of market and competition; Aligns work with strategic goals.
- Judgment–Displays willingness to make decisions; Exhibits sound and accurate judgment; Supports and explains reasoning for decisions; Includes appropriate people in decision-making process; Makes timely decisions.
- Planning/Organizing–Prioritizes and plans work activities; Uses time efficiently; Plans for additional resources; Sets goals and objectives; Organizes or schedules other people and their tasks; Develops realistic action plans.
- Analytical–Synthesizes complex or diverse information; Collects and researches data; Uses intuition and experience to complement data; Designs work flows and procedures.
- Managing People–Includes staff in planning, decision-making, facilitating and process improvement; Takes responsibility for subordinates’ activities; Makes self available to staff; Provides regular performance feedback; Develops subordinates’ skills and encourages growth; Solicits and applies customer feedback (internal and external); Fosters quality focus in others; Improves processes, products and services; Continually works to improve supervisory skills
Key Relationships
- Internal: Field Sales, Commercial Team, Finance, Operations, Human Resources, PR
- Cross functional interaction with: Proximo Canada, Proximo UK, Mexico & Casa Cuervo marketing department
- External: Distributor Partners, Joint Venture Partners / Talent managers, Agency Partners: Advertising/Creative/Social Media/PR & Sponsorship activation and Experiential
Knowledge and Experience
- BS/BA degree in marketing or related field required (MBA a plus)
- Seven years plus of brand marketing or brand building experience preferably related to the Spirits Industry or FMCG.
- Skilled in developing and activating brand experiential platforms and sponsorships, with proven capability to convert them into consumer engagement and brand sales
- Experience in managing full mix for a dynamic lifestyle brand, with strong understanding of digital consumer engagement.
- Have managed a significant third-party relationship (e.g. brand owner, performing artist, or joint venture)
- A strong track record of developing and implementing innovative marketing strategies that have consistently met or exceeded planned goals.
- Experience with managing budgets, working with creative agencies, developing new packaging and a solid working knowledge of Nielsen.
- Up-to-date on marketing trends, new media platforms and benchmarking with other industries
- Understanding consumer insights and aligning all strategies to feed these needs.
- Ability to lead and manage projects with cross-functional teams across the company and distributor network.
The salary range for this role is a base salary of $161,300 – $210,000 along with an annual bonus, 401K match, and medical and wellness benefits. The range will vary if outside of this location. Base salaries are determined during our interview process, by assessing a candidate’s experience and skill set against internal peers and against the scope and responsibilities of the position.
Proximo Spirits
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