Marketing and Branding Manager

The Marketing and Branding Manager will plan, direct, develop and coordinate marketing policies and programs on behalf of Siskiyou Community Health Center (SCHC). They will design and implement all advertising and branding campaigns based on the needs of the organization and what the market dictates. Individual will utilize current industry best practices to represent the organizations branding and advertising while being consistent with the mission and values of SCHC. Will also publish various community informative releases on various platforms and be heavily involved in all community and business events. This position will also be front-line in promoting and fostering the public image of SCHC. 

Why us? Learn more about our community health center, who we are, who we serve and the beautiful area of Southern Oregon by following the link below for an introductory video under the “Employment” tab at www.siskiyouhealthcenter.com

 

Benefits

• Competitive pay
• Work-life balance
• Continuing education reimbursement
• Reimbursement of professional and licensing fees
• Medical insurance
• Dental insurance
• Vision insurance
• In-house discounts
• 403(b) retirement plan
• Generous paid time off package
• Employer-paid short-term and long-term disability
• Employer-paid life insurance
• Various health savings accounts
• Accident and critical illness insurance
• Mercy flight membership
• Dependent care savings account
• Local gym/health club membership discounts
• Frequent employee celebrations and much more!

Duties and Responsibilities:

·      Maintaining the organization’s brand and devising brand strategies. 

·      Create and standardize marketing practices, procedures, and specific branding to achieve organizational goals and objectives.

·      Plans and oversees advertising and promotion activities, including print, online, electronic media, direct mail, internal communications, and events.

·      Work with other departments to analyze patient activity and interest patterns with SCHC and other local healthcare clinics. 

·      Understand market share and devise marketing strategies for future plans. 

·      Identify, develop, or evaluate marketing strategy based on knowledge of SCHC objectives, market characteristics, and cost markup factors.

·      Manages and coordinates community and internal business events.

·      Formulate, direct, or coordinate marketing activities or policies to promote products or services, working with other managers.

·      Manage timeline for press releases or other media communications to promote SCHC and various health awareness initiatives.  

·      Establish and maintain cooperative relationships with the community, patients, employees, or public interest group representatives pertaining to company events.

·      Assists CEO with any political needed information, policy awareness promotions, and other related public policy needs.  

·      Create digital and print ad designs.

·      Will frequently take photos and videos of employees and business events.

·      Manage all social media platforms and content.

·      Manage media production.

·      Manage in-house branding, logos, and color schemes in conjunction with leadership.

·      Envision and manage marketing initiatives from the annual marketing strategy.

·      Foster and grow community partnerships.

·      Completes all other duties as assigned.

 

Qualifications, Education and Experience:

·      Bachelor’s degree in Marketing or related required.

·      Master’s degree preferred.

·      Minimum of 5 years’ experience in Marketing, with prior experience in a project manager/leadership role required.

·      Photography, videography, and digital design experience preferred.

·      Proof of current unrestricted driver’s license, comprehensive automobile insurance, and a safe driving record.

Required Knowledge, Skills and Abilities:

·      Knowledge of principles and methods for showing, promoting, and selling products or services. This includes marketing strategy and tactics, product demonstration, sales techniques, and sales control systems.

·      Ability to effectively and professionally write at a high level.

·      Ability to create visual aids and presentations.

·      Knowledge of business and management principles involved in strategic planning, resource allocation, leadership techniques, production methods, and coordination of people and resources.

·      Knowledge of principles and processes for providing customer and personal services. This includes customer needs assessment, meeting quality standards for services, and evaluation of customer satisfaction.

·      Knowledge of media production, communication, and dissemination techniques and methods. This includes alternative ways to inform and entertain via written, oral, and visual media.

·      Ability to frequently travel between locations and community sites.

·      Ability to work evenings and weekends as needed for events is required.

·      Ability to adjust schedule with minimal notice. 

Where we are located:

Nestled in the beautiful Rogue Valley in Southern Oregon, Grants Pass is home to Siskiyou Community Health Center, with additional facilities in Medford and Cave Junction. The Cave Junction Clinic is located approximately 29 miles from Grants Pass and 69 miles from the Pacific Ocean. Grants Pass, Medford, Ashland, and Jacksonville comprise the commercial and tourist hub of Southern Oregon and California’s northernmost tip. Surrounded by breathtaking scenery, endless opportunities to enjoy nature, and some of the kindest people you’ll ever meet, southern Oregon is a great place to call home.

 

*Please note, this position is located in Grants Pass, OR. This is not a remote or hybrid position. Frequent local travel as needed.*

 

Additional Information

Siskiyou Community Health Center is an alcohol and drug-free workplace and an Equal Employment Opportunity Employer. Please note we follow Federal Guidelines regarding prohibited substances, even for those legal at the state level.

Siskiyou Community Health Center