Brand Marketing Manager

***THIS IS NOT A REMOTE POSITION***

***PLEASE APPLY ONLY IF YOU ARE WILLING TO WORK IN AN OFFICE ON-SITE SETTING*** ***Applicants must be currently living in the Orlando, FL area. Relocation assistance not provided. Applicants from other states will not be considered***

ABOUT US At Earl Enterprises® bring together the power of people, services and creative genius to build innovative sustainable companies that guests can enjoy today and in the future through our diversified international brand portfolio of Planet Hollywood, Buca di Beppo, Bertucci’s, Bravo, Brio, Earl of Sandwich, Chicken Guy! and TooJay’s to name a few. Earl Enterprises® continues to grow as a leader in the field of entertainment, leisure, tourism, hotel, and restaurant consultant services. Come join us onward and upward.

Job Summary

The Brand Marketing Manager is responsible for all aspects of creating, developing, and executing integrated marketing programs. This includes traditional and digital ad campaigns that require analytic tracking. This person is responsible for developing and optimizing brand positioning and executing marketing plans under the guidance of the Marketing Lead for Earl Enterprises. The Brand Marketing Manager also conducts thorough review of marketing data and provides solid insight-based information to upper management for decision making and strategies. This person must be strategic in their forward thinking.

Primary Responsibilities

• Manage email marketing and overall calendars.
• Plan, organize, monitor, and lead enterprise marketing programs to ensure resource alignment, engagement, commitment, and risk management.
• Plan, Execute and track KPI’s related to all marketing programs and summarize performance. Assist with the execution of digital marketing strategy, aligned with brand standards, execution, and budget.
• Manage marketing processes, plans, and spend optimization.
• Cross function with other centers of excellence including Digital, Social, Media Buying, Guest Services and Web Development to ensure all marketing campaigns are aligned and integrated. Cross function with other departments including Operations, IT and Finance regarding marketing program plans.
• Measure the impact of all marketing efforts.
• Research, analyze, and monitor financial, technological, and demographic factors in order to capitalize on market opportunities.
• Ensure consistency between interactive and traditional media: content, branding, and offers.
• Act as a Marketing liaison with the web developer to coordinate all website content changes, creative changes and Search Engine Marketing efforts and offers.
• Coordinate with external listing sites to ensure information about the brands are current and updated as offers, locations and menu information change.
• Implement processes to ensure all online offers and promotions have unique POS (Point of Sale) identifiers/codes to determine level of success.
• Review of and assist with in-restaurant digital media content (video programming, digital media boards, etc.).

Knowledge and Skill Requirements

Education: Bachelor’s Degree (four-year college or university) required. Business Marketing or Communications degree preferred.

Experience: 5 years related experience preferred in a multi-location restaurant. Other consideration would be 5 years related experience in a retail or hospitality organization in a marketing manager role.

Computer Skills:

• Microsoft Office required – Adobe Creative Suite preferred – Experience with HTML and CRM platforms.
• At least 5 years of experience planning and developing successful marketing campaigns.
• At least 5 years of expertise of hands-on expertise managing Paid Search, Email, SEO, Affiliate, Display, Mobile, and Social campaigns required.
• Demonstrate strong creative instincts balanced with very solid strategic and analytical capabilities. Ability to operate independently while establishing strong working relationships with co-workers and cross-functional teams.
• Extensive understanding of online marketing industry trends and tactics
• Strong interpersonal skills, maturity and good judgment and be capable of communicating with a diverse range of individuals at all levels.
• Excellent verbal, written, and analytical skills.
• Can work at a high level of urgency and meet firm deadlines.

Earl Enterprises