The Marketing Manager is responsible for the day-to-day execution of the marketing plan and resort communications, advertising, and promotions. This includes everything from campaign creation to content development to execution and tracking. This position reports to the Chief Marketing Officer and assists in the development of the marketing plan. The Marketing Manager oversees the Marketing Coordinator and Snow Reporters.
The Marketing Manager will work within the marketing department and with other resort departments to keep guests engaged in social and traditional media as communication channels to support marketing campaigns and initiatives and to assist in projecting the resort’s brand and positioning. Additionally, this person will assist with snow reporting and editing/developing copy for our website, email campaigns, and printed material. This person will also assist the department with events, on-site marketing material, and other tasks as assigned. This person will also grow opportunities for integrated marketing programs/campaigns across social and traditional media that result in guest visitation. Coordinate with the entire marketing team in developing and sourcing social media content. Ensure content is on-brand and consistent in terms of style, quality, and tone of voice. Utilize a mix of channels, including website, digital signage, and social and traditional media, to create awareness of marketing messages, services, and products in an authentic way. Participate in departmental planning efforts to execute marketing strategies. Assist with researching, copywriting, and editing of resort collateral and online material. Assist with other communications, marketing projects, and activities, including photo and video shoots. Perform other tasks as assigned.Â
ESSENTIAL JOB RESPONSIBILITIES/DUTIES/TASKS:
- Generate daily marketing content by taking photos and videos.
- Edit, archive, tag, and manage digital assets.
- Regularly provide photo and video content for the website and social media channels.
- Work directly with the Chief Marketing Officer to support and execute daily, weekly, and long-term marketing projects.
- Develop graphics for signs, advertisements, and logos.Â
- Manage digital signage software and scheduling.
- Maintain visual brand standards for all materials – including print and digital assets.Â
- Responsible for the execution of the social media plan.
- Coordinate sharing of the Mission Ridge story on all marketing channels.
- Use captivating content to drive social interaction with the Mission Ridge community.
- Manage the Mission Ridge app.
- Attend all pertinent Mission Ridge events and capture professional-quality images and videos to promote them.Â
- Assist with events.
- Work well with other departments to execute needs on time and within the scope of the ask.
Qualifications
SKILLS REQUIRED:
- Fluent in Adobe Creative Suite, including photo and video editing software.
- Strong creative design skills.
- Proficient in the use of social media platforms, including Facebook, Instagram, Threads, X, and LinkedIn.
- Skilled in the use of a DSLR camera and video cameras, such as Go-Pro.
- Advanced skier or snowboarderÂ
- Strong attention to detail
- Able to work early morningsÂ
- Ability to work varied schedule including weekends/holidays
EDUCATION/EXPERIENCE:
- Proficient in Google Sheets, Docs and Gmail
- Knowledge of the ski industry
- Bachelor’s Degree preferred
- 2 plus years of relevant experience
Mission Ridge Ski Resort
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