Are you a data-driven digital marketing enthusiast skilled in optimizing online campaigns? If so, we’re looking for a Digital Marketing Manager to join our dynamic team at WMP Eyewear. In this role, you will play a pivotal part in enhancing our digital marketing efforts, ensuring maximum ROI, and driving the growth of our online presence. This is an on-site, full time position at our headquarters in Scottsdale, Arizona.
Who We Are:
At WMP we believe quality eyewear shouldn’t be exclusive to designer labels. That’s why we’re committed to creating fashionable, affordable glasses that are accessible to everyone. Every product we offer – yesterday, today, and tomorrow – is (W)orn and (M)ade with (P)urpose.
WMP Eyewear started as a big dream in a small Chicago apartment in 2011 and is now one of Inc. 5000’s Fastest Growing Companies. As an independently owned brand based in Scottsdale, Arizona, we’re able to continuously offer high-quality eyewear at a price that far surpasses the competition.Â
We define ourselves as a company that cares, and with this in mind, we aim to give back to our local community on an ongoing basis. Our team consists of proud pet parents and animal advocates which is why we donate a portion of EVERY eyewear purchase to homeless pets at Arizona Humane Society, the state’s largest no-kill shelter!
We are fast-paced and looking for people who are quick-thinkers, committed, and excited to hit the ground running!
What You’ll Be Doing:
- Monitor Ad Agency Performance: Collaborate with external advertising agencies to oversee campaign performance, ensuring that goals and targets are met or exceeded.
- A/B Testing Strategy: Develop and execute A/B testing plans for digital advertising campaigns to optimize ad creatives, copy, and landing pages for improved performance and conversion rates.
- Creative Asset Coordination: Liaise with the creative team to communicate the specific assets required for ad campaigns, ensuring timely delivery of high-quality visuals and content.
- Weekly Briefs on Ad Performance: Prepare and present detailed weekly briefs on ad campaign performance, providing insights and recommendations for ongoing optimization.
- Campaign Reporting: Create comprehensive campaign reports, highlighting key performance indicators (KPIs), and leveraging data-driven insights to inform decision-making.
- ROI Monitoring and Budget Adjustments: Continuously analyze ROI for various marketing campaigns and adjust budgets accordingly to optimize ad spend and maximize return on investment.
- Email Agency Collaboration: Work closely with our email marketing agency to strategize and execute email campaigns that align with overall marketing goals and provide a seamless customer experience. Monitor the health of our Klaviyo email marketing account, ensuring deliverability, list hygiene, and compliance with email marketing best practices.
- Competitor Analysis: Conduct competitive analysis to identify opportunities, threats, and industry trends, helping to refine digital strategies.
- SEO Management: Oversee and implement SEO strategies, including backlink building, keyword research, and affiliate marketing initiatives to improve organic search rankings.
What You Excel At:
- Communication: Excellent verbal, written and interpersonal communication skills.
- Project Management: Holds self and others accountable to goal dates and objectives, is on time, and consistent with responsibilities. Will proactively reach out and ask, “What can I do next?”
- Organization: Impeccable organization and time management skills with the ability to multitask. Able to plan and prioritize so that the most important items are accomplished on time.
- Computer Skills: Proficient with computer programs, applications, spreadsheets, photo editing tools, analytics, and industry trends.
What You Bring to the Table:
- A minimum of 3+ years of paid digital advertising experience.
- Bachelor’s degree in marketing or related field preferred.
- Direct experience using Meta Ads, Google Ads, and TikTok Ads.
- Experience developing and executing robust SEO strategies, including content optimization and technical SEO.
- Experience with Adobe Creative Cloud or equivalent digital media editing tools.
- Ability to understand historical, current, and future trends in the digital content and social media space.
- Strong copywriting and editing skills.
- Detail-oriented approach with the ability to work under pressure to meet deadlines.
Why You’ll Love Working With Us:
We value…
Trusting Teamwork: We do our best, care about one another and trust each other.
Intentional Integrity: We honor our word and, if we’re out of integrity, we make it right.
Healthy Humor: We laugh together and are warm and friendly.
Salary Range: $70-$82k
Benefits & Perks:
Be part of a fun and laid-back team that’s passionate about what they do.
Room for creativity and innovation – we encourage new ideas and fresh perspectives.
Medical & Dental Insurance
401k
PTOÂ
Flexible shifts 8:00am-4:00pm, 8:30am-4:30pm, or 9:00am-5:00pm
Fun, casual, and collaborative workplace
WFH Fridays
Free pair of sunglasses every month!
WMP Eyewear
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