Our client, a big name in entertainment, TV, and streaming is seeking a Marketing Director with a proven track record in the broadcast, cable network, or streaming industry. As an innovative thinker that has managed top brands, planned off-air media campaigns, launched new properties, flawlessly led multiplatform campaigns and possesses finely tuned project management skills, the ideal candidate will possess a sophisticated and modern approach to marketing, with a deep understanding of how to build and engage audiences across all platforms, and create fandoms and communities. The Marketing Director will report to the VP Marketing Strategy for two main networks on ideation, strategy and execution of all on and off-air campaigns. The candidate needs to have a strong knowledge of the media landscape including trends in on-air, digital, social, print, and experiential marketing.
- Pay Rate: $55 per hour
- Duration: 6 months + potential extension
- Location: Hybrid – Silver Spring, MD
Responsibilities:
- Manage major campaigns and daily operations, including ideation, writing of briefs, implementation of plans, mobilizing / leading teams quickly and effectively.
- Collaborate closely with both on-air and off-air media teams to evaluate performance, plan strategies, and create and execute media plans.
- Act nimbly to innovate in all areas of media evaluation, planning, and targeting / optimization.
- Establish close working relationships with other internal teams including programming, multi-platform, production, scheduling, research and communications. Work cross-departmentally with these teams to develop seamless successful campaigns.
- Work closely with research team to have a strong understanding of the network audiences and how it applies to consumer behavior.
- Provide thinking that challenges the status quo to develop breakthrough campaigns that drive awareness and tune-in. Inspire strategic thinking that ensures the brand continues to be bold and unique.
- Help create and activate unique, strategic and effective partnerships for marketing campaigns.
- Strong project management skills to help keep track of creative elements, timelines and budgets.
Required Qualifications:
- College degree, combined with 10+ years of marketing/advertising work experience in one of the following areas: broadcast or cable network marketing, advertising agency, or brand management.
- Demonstrated expertise with 360 degree marketing concepts, creative development processes (working in print, outdoor, radio, TV, digital / social, collateral, and more) and impeccable project management are absolutely essential.
- Experience managing a team and budgets.
- Direct experience in the consumer discipline, consumer promotion and entertainment industry.
- Have a strong knowledge (and stay current) of the media landscape.
If you meet the required qualifications and are interested in this role, please apply today.
The Solomon Page Distinction
Solomon Page offers a comprehensive benefit program for hourly employees. We pride ourselves on offering medical, dental, 401(k), direct deposit and commuter benefits to our employees, including freelancers – which sets us apart in the industries we serve.
About Solomon Page
Founded in 1990, Solomon Page is a specialty niche provider of staffing and executive search solutions across a wide array of functions and industries. The success of Solomon Page reflects an organic growth strategy supported by a highly entrepreneurial culture. Acting as a strategic partner to our clients and candidates, we focus on providing customized solutions and building long-term relationships based on trust, respect, and the consistent delivery of excellent results. For more information and additional opportunities, visit: solomonpage.com and connect with us on Facebook, Twitter, and LinkedIn.
Opportunity Awaits.
Solomon Page
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