PRIMARY OBJECTIVES
Developing marketing strategies by working with local and global teams to generate demand / business by reviewing product; conducting market research; generating product requirements; determining specifications, scheduling, pricing, and time-integrated plans for product introduction to meet generated demand.
RESPONSIBILITIES
· Ensure marketing plans, budgets and monthly results are communicated and fully understood, accepted and appropriate corrective action is taken where necessary.
· Determine customers’ needs and desires by specifying the research needed to obtain market information.
· Recommend the nature and scope of current and future product lines by reviewing product specifications and marketplace requirements; appraising new product ideas and/or product or packaging changes.
· Assess market competition, comparing the company’s product versus competitors’, then develop strategies to compete.
· Provide source data for portfolio and company communications, defining marketing communication objectives & related actions.
· Assess product market share and work with sales to develop sales strategies to target focus on growth areas.
· Assess product market data by calling on customers with field salespeople and evaluating sales call results.
· Develop strong relationships with clinical key opinion leaders.
· Provide short and long-term product sales forecasts, special reports and analysis to management, addressing all related requests.
· In conjunction with Operations, assess inventory turnover and product availability adjusting forecast demand/inventory levels as required.
· Launch new products in-line with business strategy and timelines. Analyses proposed product requirements and return-on-investment; develop and implement launch programs.
· Determine product pricing utilizing market research data; reviewing production and sales costs and anticipated volume.
· Maintain professional and technical knowledge by attending educational workshops and forums; reviewing relevant publications; establishing professional social networks; involvement with applicable societies/associations.
· Contributes to the team by accomplishing related results as needed.
· Develop the annual marketing plan, which includes: promotion & activity plans, forecasts for each product and region (based on historical data, market trends, competitive activity,
promotional strategy and sales effort), sales force operational costs and resources.
· Work with regulatory department on the approval of all marketing collateral.
· Manage production and inventory of all marketing collateral.
· Work closely with sales team to ensure marketing program alignment, consistent communication, and provision of market-based feedback.
· Ensure that all sales team activities are in accordance with the guidelines of the relevant Code of Conduct.
· Execute and coordinate of US trade shows and programs, manage both internal and external resources. This includes trade show research, messaging, event objectives, services, logistics, lead retrieval and trade show inventory.
· Coordinate KOLs for all events, including travel, presentations, and payment in accordance with the Sunshine Act and the Commercial Code of Conduct.
· Manage KOLs contracts, expenses and honorariums.
· Assist with training and paperwork for vendor compliance programs.
· In-depth involvement in the preparation and submission of tenders and contracts in conjunction with the sales & contracts teams.
· Participate in the development and delivery of training for sales team members (and any related actions) and other employees.
· Institute and monitor the Company’s pricing policy.
· Attend and co-ordinate company’s attendance at trade displays and conferences.
OTHER RESPONSIBILITIES
· Ensure collaborative relationships with PolyNovo team members and external stakeholders.
· Ensure all documentation is up to date, quality system compliant and in order.
· Comply with all company quality standards, procedures, and workplace health and safety requirements.
· Operate within the requirements of the quality system and ensure responsibilities are carried out in accordance with the requirements of the applicable regulatory and quality processes.
· Manage the development & maintenance of ISO 13485 procedures for regulatory and quality functions that ensure consistency with and compliance to the organization’s Quality Management system.
· Assist the Finance team with basic financial processes as directed during staff annual leave
· Assist senior management on an as needed basis.
COMPETENCIES, EXPERIENCE AND QUALIFICATIONS
· Bachelor or Master’s degree in Science/Healthcare and/or Business/Marketing.
· Proven experience in Product Management in Healthcare/Medical Devices – demonstrated success in building teams, motivation, and leadership.
· Strong interpersonal skills and demonstrated ability to establish and maintain effective working relationship with co-workers, customers, and other stakeholders.
· Proven ability to take accountability for the quality and timeliness of their work outputs while maintaining high personal and professional standards.
· High level of experience with working autonomously and within a small team environment.
· High level of proactive problem-solving skills.
· High degree of initiative and ability to be a self-starter.
· Demonstrated ability to maintain a high level of data analysis, reporting, documentation, and organization.
· Exceptional written and verbal communication skills and excellent presentation skills
· Results focused.
· High level negotiation and influencing skills and proven ability to reach agreement.
· Ability to link long-range visions and strategies to short-term activity.
· Ability to travel as required, may be up to 50%.
PolyNovo Limited
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