We are seeking a highly skilled Technical Digital Marketing Manager to join our team at 101 Mobility, LLC. As the Technical Digital Marketing Manager, you will play a pivotal role in driving our organization’s digital marketing initiatives by leveraging your technical expertise. If you are a strategic thinker with a strong background in digital marketing and a passion for technology-driven campaigns, we want to hear from you!
Company Overview:
At 101 Mobility, LLC, we are a trusted provider of comprehensive mobility and accessibility solutions. Our mission is to enhance the lives of individuals facing mobility challenges by creating independent and inclusive environments. With a strong market presence, we deliver exceptional products such as stairlifts, wheelchair ramps, and vehicle lifts. Our team of skilled professionals provides personalized consultations, expert installations, and ongoing support. We are dedicated to making a positive impact and believe that everyone deserves equal access and opportunities for growth. Join our passionate community and contribute to our mission of transforming lives through mobility and inclusivity.
Responsibilities:
- Develop and execute the digital marketing strategy in collaboration with the marketing team to achieve business objectives.
- Identify target audiences, define marketing goals, and create comprehensive digital marketing plans to enhance brand awareness, engagement, and conversions.
- Stay up to date with the latest industry trends and emerging digital marketing technologies to recommend innovative strategies.
- Implement and manage marketing technologies, including marketing automation systems, CRM platforms, email marketing tools, and analytics platforms.
- Ensure seamless integration and data flow between various marketing systems and platforms.
- Collaborate with internal teams and external vendors to resolve technical issues and optimize the performance of marketing technologies.
- Oversee website management, collaborating with web developers/designers to ensure an optimal user experience (UX), mobile responsiveness, and adherence to SEO best practices.
- Manage content creation and publication, ensuring high-quality, engaging, and search-engine-optimized content.
- Utilize content management systems (CMS) to update and maintain website content, landing pages, and blog posts.
- Plan, execute, and optimize digital marketing campaigns across various channels, such as search engine marketing (SEM), search engine optimization (SEO), social media advertising, email marketing, and display advertising.
- Define campaign objectives, target audiences, budgets, and key performance indicators (KPIs).
- Monitor campaign performance, analyze data, and generate reports to measure effectiveness and provide actionable insights for optimization.
- Monitor and analyze digital marketing metrics, including website traffic, user behavior, conversion rates, and return on investment (ROI).
- Generate reports and present data-driven insights to stakeholders, making recommendations for optimization and continuous improvement.
- Utilize digital analytics tools like Google Analytics to track and measure campaign performance.
Requirements:
- Bachelor’s or master’s degree in marketing, Business, or a related field.
- Proven experience of at least 5 years in digital marketing, with a focus on technical aspects and marketing technologies.
- Strong knowledge of marketing automation systems, CRM platforms, email marketing tools, and web analytics.
- Proficiency in digital advertising platforms (e.g., Google Ads, Facebook Ads Manager) and SEO tools.
- Familiarity with web technologies (HTML, CSS, JavaScript) and content management systems (CMS).
- Experience with data analysis and reporting using tools such as Google Analytics or Adobe Analytics.
- Excellent analytical and problem-solving skills, with the ability to derive insights from complex data sets.
- Strong project management abilities and the capability to handle multiple projects simultaneously.
- Excellent communication and interpersonal skills, with the ability to collaborate effectively with stakeholders at all levels.
- Knowledge of industry best practices, trends, and emerging technologies in digital marketing.
- Creative thinking and a passion for staying updated on the latest digital marketing strategies.
- Ability to multitask, learn, work, think, and adjust quickly in a fast-changing work environment and thrive under pressure.
Benefits:
This is a full-time position with paid vacation and PTO, which begins to accumulate during the first, full month of employment. Major medical, dental, and vision coverage are available after a 30-day probationary period. Employees can participate in the company-matched 401k program after a six-month waiting period.
Join our dynamic team and make a significant impact on our digital marketing efforts. Apply today and take your career to the next level as our Technical Digital Marketing Manager at 101 Mobility, LLC.
101 Mobility, LLC is an equal opportunity employer and does not discriminate against otherwise qualified applicants on the basis of race, color, creed, ancestry, religion, orientation, age, sex, marital status, national origin, disability, genetic information, or veteran status.
101 Mobility
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