Product Marketing Manager

Whova is seeking a talented and motivated Product Marketing Manager to join our team. As a Product Marketing Manager, you will play a crucial role in driving the success of our products in the market. You will be responsible for developing and executing effective marketing strategies to promote our products, generate demand, and achieve business objectives. Additionally, you will be responsible for managing our presence at trade shows and events to showcase our products to a wider audience. This is an exciting opportunity to work in a fast-paced environment and make a significant impact on the company’s growth.

Whova is a fast-growing company with brand-name customers, including US-Bank, Stanford, L’Oreal, Hilton, LEGO, Vetafore, NASA, IKEA, TEDx, etc. We are proud to receive the San Diego Business Journal’s Best Places to Work in San Diego award, 5 years in a row. We also won the Fastest Growing Private Companies award for 3 years. More recently, we won Event Technology Awards’ Best Product Team Award, and Global Top Rated Product in 2022. Currently, we are named as G2’S Global Top 50 Best Software for 2022.

Responsibilities & Requirements:

• Identify and evaluate potential business opportunities through market research and analysis
• Conduct in-depth market research to identify target trade shows and evaluate their relevance and potential impact on our products and brand. Manage end-to-end trade show participation, including booth design, logistics, collateral creation, staffing, and overall event coordination.
• Work with marketing teams to create engaging trade show marketing materials such as brochures, presentations, product demos, and promotional giveaways.
• Collaborate with cross-functional teams including product management, sales, and marketing communications to develop compelling product messaging and positioning.
• Create high-impact marketing materials such as product brochures, presentations, case studies, and sales enablement tools.
• Develop and deliver product training to the sales team to ensure they are equipped with the knowledge and tools to effectively sell our products.
• Stay up-to-date with industry best practices and emerging trends in product marketing and trade show management.

Desired Skills & Experience:

• Require MS or MBA degree or 3 years full-time experiences in similar positions
• Strong project management and organizational skills.
• Proven experience as a Product Marketing Manager or similar role.
• Strong understanding of product marketing strategies and techniques.
• Excellent communication and interpersonal skills, with the ability to build and maintain relationships
• Strong analytical and problem-solving skills
• Ability to work independently and collaboratively in a fast-paced environment
• Proficiency in using CRM software and other relevant tools
• Knowledge of Software and the ability to understand industry trends and dynamics

What we offer:

• Salary: $60K-$85K per year, based on experience in business development.
• 3 weeks paid time off, 3 days paid sick leave
• Health benefits package
• Fast-growing career potential in a fast-growing software company
• Fun, upbeat, and collaborative working environment
• Two company-provided lunches each week
• Working from home every Friday

Whova