Marketing Director

JOB DESCRIPTION 

                                                                                                                                                          

Title: Director of Marketing  

Department: Marketing

Work Status: Full-Time/Salary

Our Values: Social, Transparent, Positive, Prideful

                                                                                                                                                          

Position Summary

As the Director of Marketing, you will play a pivotal role in driving our brand’s growth and success. You will be responsible for developing and executing comprehensive marketing strategies to enhance our relevance, increase customer engagement, and drive revenue growth.

 

We are specifically looking for candidates who possess strong leadership skills, strategic thinking abilities, a proven track record in brand building, and expertise in the digital media space.

 

If you are a strategic thinker, a brand builder, and a results-oriented leader with a passion for the restaurant industry, we invite you to apply for this exciting opportunity as our Director of Marketing. Join our team and contribute to the growth and success of our multi-unit restaurant brand.

                                                                                                                                                          

Who We Are

·      We are an expanding fast-casual Mediterranean brand based in the San Diego.

·      We are Lunatics and we mean every bit of it! We value a great culture, a fun working environment that are dedicated to personal and professional development.

·      Each and every Lunatic is encouraged to be the spark that leads to our next success. 

·      We believe in building and creating vs. managing.

·      And as we grow, we grow as a team of ONE staying humble in our successes.

·      We believe in cultivating within and creating those REAL experiences.

·      We trust our Leaders to develop their teams and to mold our future leaders.

·      We inspire each other, every day, to be our best self.

                                                                                                                                                          

 

 Essential Responsibilities

·      Develop and implement strategic marketing plans to achieve business objectives and evolve the brand as expansion accelerates.

·      Lead and manage a team of young marketing professionals, fostering collaboration and driving professional development.

·       As the brand leader, you will inspire and motivate the marketing team and the greater organization as you will be tasked with evolving the consumer journey.

·      Drive digital and social media marketing initiatives, leverage and test new innovative techniques and platforms to engage with our target audience and build brand awareness.

·      Drive and build our Luna Rewards Network/ Loyalty / SMS programs. 

·      Oversee the development of creative content, management of the creative agency of record and ensure consistent brand messaging across all marketing channels, including digital, social media, print production, and in-store print and digital materials.

·      As a brand builder, you will be responsible for maintaining a cohesive and compelling brand image. Evolve, optimize, and drive first and third-party delivery platforms.

·      Utilize / conduct market research and customer insights to identify new trends and opportunities, adapting marketing strategies to maximize brand relevance and customer satisfaction.

·      Collaborate closely with cross-functional teams, including operations, culinary, and finance, to align marketing efforts with overall business goals.

·      Leverage e-commerce expertise to drive online sales growth, enhance the customer experience, and optimize conversion rates.

·      Monitor and analyze marketing performance metrics and provide data-driven recommendations for optimization.

·      Stay informed about industry trends and developments, identifying competitive threats and opportunities to maintain our brand’s competitive edge.

                                                                                                                                                          

Knowledge, Skills, and Abilities

 

·      Extensive experience in digital and social media marketing, with a deep understanding of current trends, best practices, and emerging platforms.

·      Strong expertise in branding and brand management, with the ability to develop and maintain a consistent brand image across multiple locations.

·      Demonstrated experience in driving growth for multi-unit restaurant brands, utilizing innovative marketing strategies and research for problem detection.

·      Expertise in e-commerce, with a focus on driving online sales growth, optimizing customer experience, and maximizing conversion rates.

·      Excellent leadership and team management skills, with the ability to inspire and motivate a high-performing marketing team. As a team leader, you will guide the team towards achieving common goals.

·      Exceptional analytical and strategic thinking abilities, with a focus on data-driven decision-making. As a strategic thinker, you will provide valuable insights and recommendations.

·      Strong communication and interpersonal skills, with the ability to collaborate effectively with internal stakeholders and external partners.

·      Proactive and adaptable, with the ability to thrive in a fast-paced, dynamic environment.

                                                                                                                                                          

Education/Experience Required

·      Bachelor’s degree in marketing, business administration, or a related field.

·      10 years’ experience and a proven track record of successful brand building, product, and digital marketing.

·      Extensive experience in digital and social media marketing, with a deep understanding of current trends, best practices, and emerging platforms.

·      Strong expertise in branding and brand management, with the ability to develop and maintain a consistent brand image across multiple locations.

                                                                                                                                              

Physical Demands/Work Environment

 

PHYSICAL DEMANDS: Must be able to sit for extended periods at a time at a desk or in meetings with prolonged and repetitive use of a computer. 

 

WORKING ENVIRONMENT: Hybrid work environment. Travel to restaurants may be required 15% of the time.

Luna Grill