Join the fashion-forward team at Jarbo, based in the pulsing heart of Seattle. Our flourishing apparel brand seeks a seasoned digital marketer with expertise in paid advertising to further amplify our online presence and e-commerce conversions. This position offers immense growth for someone keen on blending the intricacies of paid search and social with the dynamic world of fashion, especially for those who appreciate the nuances of online shopping experiences.
Primary Responsibilities:
- Strategize, implement, and manage paid search and social campaigns, ensuring alignment with brand guidelines and business objectives.
- Conduct in-depth analysis of our PPC campaigns and develop insights to optimize ROI.
- Mastermind and execute paid social campaigns across platforms like Facebook, Instagram, Pinterest, and more to drive e-commerce growth.
- Collaborate with the content team to create compelling ad visuals and copy that resonate with our target audience.
- Manage ad budgets, ensuring maximum returns without overspending.
- Keep abreast of the latest trends in paid advertising and apply best practices for the apparel e-commerce sector.
- Foster relationships with advertising representatives from search engines and social platforms.
- Explore website optimizations to better enhance and support paid goals, ensuring seamless user journeys that improve conversion rates.
- Work closely with analytics to assess funnel effectiveness and make necessary adjustments.
- Recommend and implement A/B testing for ad visuals, copy, and landing pages.
- Partner with other internal teams to ensure integrated marketing strategies across all channels.
Candidate Profile:
- 5+ years of experience in digital marketing with a focus on paid search and social advertising.
- Experience in e-commerce, especially within the apparel sector, is highly valued.
- Strong understanding of performance marketing, conversion, and online customer acquisition.
- In-depth knowledge of ad platforms such as Google Ads, Facebook Ads Manager, and more.
- Up-to-date with the latest trends and technologies in digital marketing.
- Highly analytical mindset and experience with web analytics tools.
- Proficient in Adobe Suite.
- Shopify experience is a plus.
- Exceptional project management skills and the ability to manage multiple projects concurrently.
- Strong communication skills, both written and verbal.
About Us:
Jarbo is a luxury clothing collection rooted in Seattle, WA. Our women-led initiative embodies power and creativity. From design, creation, shipment, to marketing – we handle everything from our main Seattle hub. Our exclusive apparel line takes pride in global partnerships with premium European ateliers and factories. We maintain a tight-knit, family-like atmosphere that encourages creativity and camaraderie. Besides, we offer healthcare benefits.
To Apply:
Please send a cover letter, resume, and any relevant work examples. Portfolios and/or visual references will be prioritized during the application review.
Job Type:Â Full-time
Benefits:
- Health insurance
- Paid time off
Schedule:
- Monday to Friday
Education:
- High school or equivalent (Preferred)
Experience:
- Digital Marketing (Paid Search & Social): 5 years (Required)
- Work Location:Â In person
Jarbo Collection
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