DELSEY is a consumer goods company located in the Baltimore/ Washington DC area and part of a large global organization. Our products are sold nationally through large retail chains, specialty stores and e-retailers.
Reporting to the USA President and in dotted line to the Brand Manager based in the Headquarter in Paris, the US BRAND MANAGER’s objective will be to increase the brand’s visibility and the brand awareness, consistency, and positioning.
Responsibilities
- Work closely with the brand to be developed for all operational aspects (local branding campaigns, partnerships, etc.).
- Train internal teams in brand presentation.
- Implementation of the Brands in local markets/POS.
- Participate with the President and HQ in building the business plan for each brand.
- He/she will be responsible for market analysis (benchmarking): competition, public expectations, etc.
- Draw up the marketing plan in line with the brand’s image: distribution channels, tone, visuals, advertising, communication, etc.
- Analyze brand performance with the President and market feedback on products.
- Define and implement actions for the DTC segment (if a website were to be set up).
- Perform other duties as assigned
Education & Qualifications
- 5+ years marketing experience in Consumer Goods or a lifestyle brand.
- Experience and in-depth knowledge of the US distribution channels (eg. retail).
- Strategic thinker able to connect consumer insights, market considerations and business realities to drive both a long-term agenda and activation plans that drive growth.
- Culturally connected with a proven ability to deliver marketing activities that powerfully drive a brand in culture.
- Ability to exhibit strategic-level thinking, looking at the “bigger picture”.
- Creative problem solving, and decision-making skills and a remarkable ability to engage and influence stakeholders and cross functional partners.
- A highly organized and excellent multi-tasker who holds themselves to a world class standard of output.
- Prior experience of working cross-functionally and with global brand resources an advantage.
- Exposure to a broad range of traditional and non-traditional consumer marketing techniques (e.g., advertising, digital, social media, PR, community marketing, etc).
- Strong communicator, active listening skills, ability to listen for feedback and validate and address concerns; and excellent influencing and presentation skills
We offer a competitive base salary and a full benefits package including health insurance and a 401(k) plan with a company match.
This position is based in Hanover (Maryland). Work remotely 2 days per week is possible following the profile.
DELSEY PARIS
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