Marketing Director

Director of Marketing

Silver Mirror is currently seeking a highly motivated and innovative individual to join our team as Director of Marketing.

As the leader of our marketing efforts, you will play a crucial role in driving the growth of our company. We are a rapidly expanding business with 8 locations in NYC, DC, and Miami, and we will be adding 2 more locations starting in Fall of 2023.

We’re seeking an organizational mastermind with a well-rounded knowledge of digital marketing. In this leadership role, your proficiency in strategic planning, managing a variety of tasks, and driving spend efficiency through meticulous organization and data analysis will be critically essential.

Building partnerships with other brands is also a crucial component of this role.Your outgoing personality and strong writing skills will be the cornerstone of your role as you lead brand partnerships, cultivating relationships and developing innovative cross-marketing campaigns to boost attendance. 

Each week we’ll have one briskly-flowing, all-encompassing marketing meeting where you will present weekly updates and plans with our CEO and COO.

Key Goals:

1. Drive attendance
2. Drive down Customer Acquisition Costs

We require you to work from our Brickell office or one of our facial bars at least twice a week.

Compensation:

The compensation package for the Director of Marketing position includes a base salary of $125,000; with an annual retention and bonus package up to $25,000.

 

Benefits:

Silver Mirror offers Health, Dental, Vision, Life and AD&D insurance to Silver Mirror full time team members. After one year on the team, you will be eligible for a tiered matching 401(k) plan. You will also receive monthly free facials and 50% off retail products.

Personality Traits:

• We value entrepreneurial drive, autonomy, and a hardworking, data-driven approach rooted in analytics and evidence-based marketing.
• A positive, energetic spirit. We believe in maintaining a drama-free team atmosphere where we rise above the noise to work hard together.
• Self-motivation and the ability to work autonomously as well as collaboratively in a fast-paced environment.
• The capability to pivot swiftly to address time-sensitive needs.
• Insightfulness and the foresight to spot and capitalize on new technologies and market trends.
• Problem-solving proficiency, particularly in driving traffic and achieving results within budget constraints.

Experience:

• 5+ years leading marketing for a brand or brand management
• 5+ years leading digital marketing efforts (SEM, SEO, Social, etc)
• 3+ years in wellness, beauty, cosmetics, and/or skincare

Technical Skills & Experience:

• Previous management of Google Ads campaigns
• Previous management of Facebook / Instagram / Meta campaigns
• Mailchimp, Klaviyo & Shopify
• Strong writing skills with concise, efficient grammar
• The ability to layout out marketing emails and copy in an linear, concise manner
• Detailed knowledge of new marketing tools and trends
• Expert knowledge of all digital marketing:
• Google Ads
• Remarketing
• Meta
• Yelp
• Email marketing
• Landing page and funnel creation
• Influencer marketing

About Us:

Featured in Vogue, Allure, Cosmopolitan, Elle, NY Mag, Bravo, Harper’s Bazaar, Observer and many others, Silver Mirror is a facial bar introducing a new skincare lifestyle. Our highly-specialized, results-driven facial treatments are based on a simple philosophy: great skin takes consistent upkeep. We believe that skincare should be accessible, affordable, effective, and fun. We take out the nonsense in common facials and focus on skincare technologies and products that will improve and maintain your skin.

We encourage our guests to embrace the concept of developing a plan and investing in their skin for a lasting and healthy complexion. Why? Because good skin takes consistent work. We say it’s just like going to the gym. You don’t see true results unless you work for it and keep at it.

Silver Mirror’s facials are no-frills, completely customized and, above all, results-driven. Our team members build long-lasting relationships with customers to serve as trusted experts on skincare.

Silver Mirror Facial Bar