ABOUT US
The Travel Corporation (TTC) is a highly successful international travel group with over 40 award-winning brands. The company is family-owned, has been in business for 4 generations over 100 years, and operates in more than 60 countries, on 6 continents, with over 35 offices and more than 4,000 team members.
TTC, taking care of the destinations we visit is important to us. We’re proud to be a founding member of TreadRight, a joint initiative by TTC’s family of brands that works to sustain environments and communities around the world for future generations.
POSITION SUMMARY
The Director of Marketing for the Contiki brand will be part of the North American Marketing department and report directly to the SVP of Marketing and Communications. This person is responsible for developing marketing strategies, and plans and executing marketing efforts, while communicating the marketing plans to those involved, to build awareness and positioning the brand across North America with an end goal of driving conversions to meet business objectives.
This role is responsible for driving demand with targeted and qualified audiences for ultimate conversions and engagement. This person is instrumental in leading the cross-channel and regional marketing efforts and has a successful track record of planning, delivering, and monitoring campaigns and projects simultaneously.
This person is strategic, while also highly organized with exceptional attention to detail, can multi-task and prioritize effectively. Proficient and creative copywriting and creative design direction are essential together with the ability to work cross-functionally, liaising with various departments at all levels, including our in-house paid media team and our global creative and content team. This person will have a direct report, the Marketing Coordinator.
KEY RESPONSIBILITIES
- Alongside SVP of Marketing and Comms, develop the Contiki brand and product propositions, including integrated messaging strategies. Work with both global and regional teams to ensure integration throughout all activities.
- Responsible for initiating and executing promotional plans, setting calendar of promotional events, and conducts post promotion analysis with the Marketing Coordinator.
- Seek out and secure brand partnerships to drive marketing and brand objectives.
- Lead Contiki’s consumer research activity when budget allows, working with external agencies and internal teams.
- Explore new and innovative marketing channels to reach Contiki’s core demographic, alongside our in-house Digital Performance Marketing team.
- Act as guardian for Contiki’s visual and brand identity in North America.
- Work with the SVP of Marketing & Comms and the global marketing team to set and implement the overarching North American marketing strategy for the business.
- Develop, implement, and monitor marketing and communication strategies, integrated marketing campaigns, programs, and materials that support sales and business development efforts in all target market segments.
- Coordinate communication among marketing team members, including global teammates and interdepartmental departments while maintaining and executing marketing/project plans. Work cross-functionally with designers and developers to create deliverables for web pages, campaign and media landing pages, emails, digital PDFs, six-two blog articles, and other marketing material/assets.
- Ensure that any relevant scope of work to complete a marketing project or program is identified through the discovery and planning process and ultimately factored into available resourcing – including strategic planning, content production, digital marketing, campaign reporting and analysis.
- Oversees and approves creative copywriting for website, landing pages, video, email, digital PDFs, paid ads, SEO needs, social posts, and other relevant content – both consumer and trade facing for campaign and product launches.
- Manage paid media efforts directly with the Digital Performance Marketing team. Provide strategic direction on content and all channel marketing in relation to conversions and engagement.
- Assist with content planning and strategy on large program initiatives and projects on both a global and regional level.
- Lead and manage execution on cross-channel campaigns to increase site traffic and drive brand engagement.
- Lead Contiki’s marketing efforts to retain existing passengers and grow revenue by producing sales and lead generation materials and tools alongside global teammates.
- Work with global and regional marketing team members to implement best practices for all email communications creating a cohesive customer experience through the email nurture program and various past passenger communications/materials.
- Work closely with the Partner Marketing team to ensure efficient use of resources, implementation of plans, and communication to our travel partners.
- Provide tactical messaging and product offers and oversee all promo executions for the North American market.
- Work cross-functionally with senior management to create internal and external messages and value propositions. Produce internal communications to ensure employees’ cross-departments are well-informed of marketing or brand activity. Facilitate internal communications to ensure consistency and timeliness of message.
- Identify and monitor tourism board partnerships and activity with the Partnerships team.
- Work closely with Partner Marketing and Sales teams on their marketing plans for trade initiatives and marketing requests and programs such as eLearning and Advisor Portal to ensure Contiki is represented properly and Tone of Voice and USPs are reflected correctly.
- Work with SVP Marketing and Comms to manage and execute requests that come in from PR agencies by providing support for any related Public Relations activations, initiatives, data support, and influencer programs.
- Responsible for and manage annual marketing budget, including the processing of POs, check requests, and reconciliation.
- Provide clear strategy, direction, coaching, feedback, and mentoring to facilitate direct reports’ achievement of individual and group goals. Identify and act upon performance gaps and remedies for direct reports as needed. Perform weekly 1 on 1’s and timely performance reviews.
- Other duties may be assigned as needed.
COMPETENCIES
- Excellent organizational, presentation, and communication skills
- Proven ability to deliver results, in a fast-paced work environment
- Proactive, detail-oriented and highly organized
- Able to multi-task and effectively manage several projects at once
- Strong work ethic and organization/time management skills
- A “do-er” who is both a strategic thinker and also gets things done by rolling up their sleeves. The role would suit a marketer with a broad, but detailed, experience in all facets of integrated marketing. Strong commercial acumen. An energetic and enthusiastic attitude, with an entrepreneurial spirit and the ability to drive projects on own initiative. Excellent communication skills including copywriting (both technical and creative). Knowledge of multi-variant marketing channels and ability to manage budgets and resources within strict timeframes.
EXPERIENCE
- 6+ years in marketing or advertising/digital agency experience with B2C focus, required.
- Youth or travel marketing experience a plus.
- Solid budgetary management and project management experience.
- Experience in developing campaigns and messaging for a youth audience.
- Proven experience in managing marketing communications programs.
TECHNICAL REQUIREMENTS
- Working knowledge of Microsoft Office programs with proficiency in PowerPoint required.
TRAVEL REQUIREMENTS
- Infrequent travel may be required
WORK LOCATION
- This position is considered Hybrid with a minimum of 2 days per week in the Cypress office.
SALARY RANGE
- $90,000.00 TO $110,000.00
The Travel Corporation is an equal opportunity employer and does not discriminate against race, color, creed, sex, gender, religion, marital status, age, national origin, sexual orientation, or any other consideration made unlawful by federal, state or local laws or ordinances.
To all recruitment agencies: We do not accept unsolicited agency resumes and are not responsible for any fees related to unsolicited resumes.
Contiki
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