Our recruiting firm has been retained by one of our Consumer Goods/Manufacturing clients to help them hire a Brand Marketing Manager. This job is hybrid and our client’s office is in the Edison area.
Step up your career in a role that places you at the center of our client’s dynamic growth journey. As Brand Manager, you’ll help shape our client’s brand narrative and share it with our consumers and partners. You’ll get the chance to make a real impact, contributing to the development and implementation of marketing strategies that significantly grow the business. This role is more than just a job – it’s a stepping stone to becoming a game-changer in our industry. If you’re eager to accept challenges, make a tangible difference, and be part of a team that values every contribution you make, then this is the perfect opportunity for you.
As Brand Manager, your essential duties will encompass the following:
· Develop a holistic view of macro trends, category & competitive landscape, and a deep understanding of consumer motivations to identify key opportunities for growth.
· Assist in translating marketing objectives into strong content and activities across social, digital, media, and PR.
· Manage brand engagement programs from ideation, concepting, operationalizing, execution, and reporting.
· Manage, evaluate, and respond to inbound requests for partnerships and sponsorships.
· Lead business analytics (share, competitive, consumption drivers), monitor performance against business objectives, and recommend course corrections as needed.
· Manage monthly consumption analysis and volume forecast, working with demand planning & sales strategy to deliver accurate forecast. Identify risks and opportunities to deliver on annual operating plan.
· Collaborate with key partners across sales & customer teams to develop compelling sell-in stories and materials.
· Identify strategic knowledge gaps and partner externally to develop learning plans.
· Proactively assist team members on other categories and or marketing products when needed.
· Be consumer-centric – striving to constantly exceed consumers’ expectations through relevant solutions and delightful experiences.
Qualifications:
· 3-5 years of consumer marketing experience in the FMCG and/or Supplements industry
· Experience in portfolio brand strategy development using a disciplined approach.
· Positive track record for developing successful breakthrough integrated marketing campaigns with an emphasis on digital and social media.
· Experience deconstructing business performance leveraging data analysis specifically in IRI, SPINS, or a similar data source.
· Strong knowledge of owned and earned media (social media, content marketing, influencers, video, mobile).
· Demonstrated ability to translate insights into actionable opportunities with limited information/ knowledge base.
· A strong attention to detail and the ability to coordinate and manage multiple tasks.
· Be consumer-centric – striving to constantly exceed consumers’ expectations through relevant solutions and delightful experiences.
BD Strategy Partners
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