Social Media Manager

Full-Time | IN-OFFICE ONLY | Location: Downtown Los Angeles

Who You Are

The Social Media manager will play a key role in daily content creation, community management and ambassador outreach. This position will be tasked with accelerating the brand vision for That’s it. on social media channels including but not limited to: Instagram, TikTok, Discord, X and YouTube accounts with an emphasis on storytelling and creating engaging content. The individual should also be adept at leveraging data and analytics to continue to refine and optimize the content strategy and drive performance.

What You’ll Do

You’re a highly motivated, highly creative individual with experience and passion for connecting with current and future fans of That’s it. In this role, you will engage with our community daily, develop and expand our online reputation, and leverage existing creative content to bring a human connection to the brand.

This individual will manage the company’s social media accounts, focusing on organic content, community engagement, ambassador/influencer outreach and brand management, and will work closely with the digital advertising team to create synergies in social media efforts.

Key responsibilities include:

• Run the day-to-day execution of social media, including posting content and community management.
• Build our social audiences on multiple platforms and engage with them daily.
• Own the content calendar and work closely with design team to develop content
• Nurture relationships with industry influencers, media contacts, and customers via social media interactions and conversations
• Implement a monthly content editorial calendar and regular social publishing schedule to manage content and plan specific, timely marketing and PR campaigns.
• Build and nurture our ambassador fan program on Instagram, Discord and Email
• Keep a pulse on social trends, pop culture, current events, new platform features, competitors, and best practices with actionable next steps to keep social media efforts up-to-date and effective.
• Work collaboratively with creative and advertising counterparts
• Analyze performance on a weekly basis and provide optimization recommendations based on data.

What You’ll Need

• 3+ years social media and content creation experience, preferably with a CPG brand
• A desire to collaborate in person, as this is a 100% in-office position.
• Bachelor’s degree in marketing, advertising, public relations, or communications
• Strong written and verbal communication skills
• Ability to work independently as well as collaboratively.
• Laser focused attention on detail, a self-starter mindset with minimal supervision required.
• Ability to work under tight deadlines and effectively manage multiple marketing campaigns at once.
• Results oriented and driven to achieve KPI’s and constantly optimize campaigns.
• A passion for healthy food and beverage categories is a plus

That’s it.