The Role
We are looking for a Marketing Manager who can lead and own the marketing of Love to Ride. The role will encompass both the strategic planning and the implementation of our marketing and growth campaigns.
As part of a small team at a growing tech company (24 staff), you’ll be ready and willing to jump in, contribute to the execution of our business plan and do what needs to be done to market and grow Love to Ride around the world.
This is the first go-to-market marketing role in the company. You will arm our client-facing teams with the tools and enablement content needed to sell our products and services well. You will report to the CEO.
You will be a creative thinker, coming up with ideas and honing them with your experience of what works. You will have excellent copywriting skills. Writing great copy, as you know, is essential to communicating with each of our audiences in an engaging and easy to comprehend manner.
We’re looking for someone who is based in Atlanta, GA, which is where our US HQ is, so they can work in person with us here 2-3 days a week in our Midtown Atlanta office.
About Love to Ride
Love to Ride is the online platform that gets more people riding bikes. We make it easy and fun to encourage our friends and co-workers to ride.
We work with cities, companies, and people all over the world to encourage more people to enjoy the benefits of riding a bike.
We believe
We believe that life is much better when we feel happy, healthy, energized, and connected to the people and places around us. We believe riding a bike has so many benefits to us individually, to our communities, and to our world.
We know how good it feels to ride a bike and we want more people to experience this feeling too.
Role and Responsibilities
The objectives and responsibilities of the role include:
- Own the marketing strategy, plans, and implementation.
- Lead and develop our marketing strategies and plans, including:
- Marketing strategy for customer acquisition
- Customer website and landing pages
- Online video strategy
- Conferences and events strategy
- Campaigns (we love creative ideas to get our potential customers curious and interested in what we do)
- Understanding our customers – why they buy from us, what are their main objections to working with us, etc, so we can effectively market to them.
- Executing the marketing plan (make it happen!) – this is very much a doing role.
- Monitor the performance of different campaigns and tactics. Report back on lessons learned. Refine the marketing plan.
- Work with the CEO and other team members on the marketing and sales strategy.
- Test and trial different email drip campaigns and scale the ones that work best.
- Sell – taking some time to talk to the sales team and our customers, finding out what they want, and selling the benefits of Love to Ride to them. This will help you to understand what they want and why they buy, thus making your marketing messaging more effective.
- Develop strategic partnerships – with co-promoters, strategic partners, and prize sponsors who can help us to achieve our marketing goals.
- Have fun with us growing and scaling Love to Ride around the world.
Requirements
- 3+ years’ experience in Marketing.
- Experience with CRM marketing, with a preference for experience with HubSpot.
- Significant and recent experience in digital marketing (social media, landing pages, online campaigns (i.e. remarketing), tracking and measuring impact).
- Have successfully implemented lead drip funnels and automation flows
- A strong desire to learn the best strategies for marketing and selling and to become the best darn online marketer this side of the Mississippi.
- Excellent written and oral communication skills, as well as presentation skills to both internal and external stakeholders.
- Some experience carrying out research (speaking with customers, surveys) to understand user/customer needs and wants.
- Some sales experience is a bonus (marketing is sales multiplied by media, thus the ability to sell is very useful to market at scale).
- Strong problem-solving skills.
- Flexibility in working with a remote team. We have team members in the UK, the USA, NZ, and Australia.
- Open-minded, collaborative, and friendly.
- A passion for marketing a product that benefits people, communities, and our planet.
Come work with us!
Love to Ride is an equal opportunity employer and we value diversity – in backgrounds and in experiences. We want everyone, everywhere, to enjoy the benefits of riding a bike, and we know we’ll be successful in achieving our mission when everyone feels welcome, included, and valued – out on their bikes and in our team. If you think you’d be a good fit for this role, then we’d love you to apply for it and consider coming to work with us to get the world riding and smiling.
Benefits
Competitive salary and benefits (excellent health insurance, vacation days, stock options, etc).
How to apply
If you think you’d be a great fit for this role, then we’d love to get an application from you. Please submit your application by Thursday August 31st, 2023. If you’ve missed the deadline and you really want this job, please do apply anyway as we may still be interviewing candidates and we would be happy to hear from someone who is highly interested in this job.
Apply here: https://apply.workable.com/love-to-ride/j/B07614DFDA/
Love to Ride
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