Customer Management Practice / New York City Metropolitan Area (Hybrid)
Position: Marketing Manager, Growth Marketing
Function: Marketing
The Customer Management Practice is looking for an experienced marketing growth strategist to join its dynamic team. CMP is the industry leader in market research, events, and online communities, bringing executives and brands from all over the world together in one place. We’re collectively a group of innovative, smart, passionate individuals- we thrive off collaboration and are motivated by the growth potential of our business. We celebrate our successes and work together to overcome our challenges.
Reporting to the Senior Marketing Manager, the Growth Marketing Manager role offers the opportunity to develop and run full marketing strategies for our CCW community, work both independently and alongside a team to scale a vital part of the business, and exercise direct marketing experience through marketing campaign execution and analysis.
Responsibilities include:
- Campaign strategy development to support growth initiatives into new markets for event series
- Campaign strategy execution to generate results and reach targets
- Campaign budget management
- Campaign branding and design management
- Develop and execute impactful email marketing campaigns
- Develop content strategy that aligns with overall event focus
- Continued growth of internal database and external market reach
- Develop innovative and engaging social media campaigns
- Website management
- Grow partnerships and influencer initiatives
- Define and execute the best growth-hacking opportunities for the CCW market
- Manage lead list acquisition channels
- Campaign analysis, reporting, and tracking on performance against targets
- Cross-functional collaboration across all departments
Successful candidates have:
- 2-3+ years of marketing experience (B2B or event experience preferred, not required)
- Track record of successful growth marketing campaign strategy development and execution
- Passion for all things marketing, creative thinking, community
- BA in marketing or communications
- Goal and results-oriented mindset
- Exceptional interpersonal skills and a true team-player
- Excellent written & oral communication skills
- Exceptional attention to detail
- Ability to innovatively think outside the box, motivated to try new things
- Experience in creating budgets and project management
- Creative problem-solver, effective decision maker
- Outstanding organizational, prioritization and multi-tasking skills
- Experience with Oracle Eloqua, Sharepoint, Google Analytics/GA4, & Adobe Creative Suite a plus
Benefits:
- Excellent office location one block from Grand Central and Bryant Park
- Generous PTO, sick days, wellbeing days package
- Comprehensive benefits package including medical, dental, vision, FSA/HSA, commuter benefits, 401K
- Ongoing team trainings and individual development programs
- Career progression, support and clear pathway/s upwards and across departments
- Hybrid work environment
- Flexible work hours
- Annual charity day to give back to the community alongside your team
About the Customer Management Practice: (www.customermanagementpractice.com)
The Customer Management Practice is a complete research, marketing and business development partner, and resource hub to the customer management sector. CMP enables better navigation of the continually changing customer management sector by keeping professionals informed on the latest industry trends, drivers, and evolving initiatives through our extensive market research, reporting, and unparalleled events. Simply put, we help turn customers into raving fans.
Privacy Notice:
CMP collects and processes personal data in accordance with the EU General Data Protection Regulation (GDPR). See our privacy notice for further details: https://careers-iqpc.com/privacy-notice/
Non-Discrimination:
We do not discriminate in employment on the basis of race, color, religion, sex, national origin, political affiliation, sexual orientation, gender identity, marital status, disability and genetic information, age, membership in an employee organization, or other non-merit factor.
CMP has a mandatory Covid-19 vaccination policy for all employees (excluding remote workers), subject to exemptions under the ADA and OSHA standards. All candidates must have received or be willing to receive the Covid-19 vaccination by the date of hire to be considered. Proof of vaccination will be required.
Customer Management Practice
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