Company Description
ESW Beauty is a healthy living-inspired skincare brand that offers products made with clean ingredients, vegan, cruelty-free, and sustainable. Our products can be found in major retailers such as Whole Foods Market, Anthropologie, Free People, Eataly, Cost Plus World Market, and more.
Role Description
This is a full-time hybrid position for a Marketing Manager. This role will be responsible for overseeing the company’s digital marketing campaigns, planning brand events & and trade shows, developing social media strategies, managing relationships with influencers/brand partners, and leading the marketing team.
This position is ideal for someone who is creative, comfortable & enjoys wearing multiple hats, and is a skilled problem solver. We are looking for a candidate who has a true passion for beauty and startup life with the drive & work ethic to grow the brand with the team
Responsibilities
- Oversee the company’s digital marketing initiatives and social media campaigns to ensure they align with the brand vision and overall standards
- Partner with the creative team to proactively communicate asset needs that support overall execution across email, social media, and digital campaigns
- Own execution of the content calendar aligning with key brand initiatives, product inventory, and industry trends
- Work with the team to plan product launch events, trade shows, in-store demos, and other related events.
- Provide detailed analysis, monitoring, tracking, and reporting on the performance of online & and social channels, including Instagram, TikTok, and other relevant platforms.
- Review and approve all campaigns, and evaluates creative content
- Manage the marketing team’s day-to-day projects ensuring that they are executed on time, with quality, and aligned with set guidelines.
Qualifications
- 3-5 years of formal experience in CPG brand marketing (Prior experience working in the beauty or skincare industry is a plus)
- Experience in digital marketing, branding, event planning, and social media management
- Digital marketing skills including SEO, SEM, email marketing, and social media advertising
- Event planning and/or trade show experience
- Experience with e-commerce (ideally Shopify) and email marketing (ideally Klaviyo) platforms
- Analytical skills to measure and evaluate marketing performance
- Creativity and problem-solving skills
- Bachelor’s degree in Marketing, Communications, or related field
Job Details
- Job Type: Full-time
- Compensation: $60,000 – $75,000 (depending on experience level)
- Benefits: Health Insurance (provided after your two-month work anniversary), 401(k), PTO , VTO, travel experiences, and employee discounts
ESW Beauty
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