Creative Marketing Manager

POSITION TITLE: Senior Creative Marketing Manager

REPORTS TO: SVP Sports Brand Management

 

ABOUT ICONIX: Iconix International is the world’s premier brand management company and owner of a diversified portfolio of strong global consumer brands across fashion, sports, entertainment, and home.

 

LOCATION: NY – NOTE we are working a hybrid arrangement and in the office a few days per week. In-office days are subject to increase to meet in-office business objectives, meetings, pre-production, and sample needs.

 

ROLE: The Senior Creative Marketing Manager is both creative and executional with strong communication skills and affinity for developing exceptional creative marketing presentations, content, and digital assets.

 

This role will be working on the Starter, PONY, DANSKIN, and UMBRO brands.

 

·      Responsible for developing marketing content and presentations to ensure that each deck is visually “on-brand”.

 

·      Execute the strategic vision for the brand through creative and innovative approaches that will include the development of fully integrated seasonal campaigns that incorporate; brand advertising, social content, web/ecommerce assets, direct-to-customer, digital experiences and content features, promotions, and store experiences.

 

·      This person will be the key point of contact for ensuring full visibility of creative marketing activities with internal business partners and licensees.

 

 

RESPONSIBILTIES:

· Work with cross functional teams internally and externally to drive projects forward and ensure full collaboration across partners: creative, business team, PR, social teams, agencies, retail partners and licensees.

 

· Design and produce marketing and communication materials, including presentation decks, digital advertising, web pages and email blasts, social assets, trade show and point of sale materials.

 

· Manage a calendar for all creative assets needed to support the business team brand initiatives

 

· Ensure that the integrity of the brand is present in all facets of the brand experience – balancing creative needs with financial goals, all presentation materials including retailer and presentation decks.

 

· Represent the Marketing team with business partners, including agencies and licensees.

 

· Develop and manage the creative brand voice through digital and social channels.

 

QUALIFICATIONS:

· Marketing leader with a minimum of 5-7 years of experience in brand or retail marketing

· An undergraduate degree in Graphic Design or Communications Design.

· Experience with on-set productions and photo/video projects preferred

· Exceptional communication and presentation skills: verbal, written, interpersonal and inter-departmental

· Highly creative with the ability to concept and design in various programs, Photoshop, InDesign, Illustrator. Experience editing or working in After Effects and Adobe Premier a plus.

· Experience with ideating and finding creative solutions for working within budget

· Thought leadership: A strong point of view; ability to contribute to the strategic development of an assignment; creative ideas and the ability to promote conceptual thinking.

· A strong ability to manage/collaborate with internal and external partners

· Ability to balance multiple priorities, provide recommendations and solutions while maintaining flexibility in fast-paced environment

· Strong awareness of pop culture and trends

 

 

 

CRITICAL COMPETENCIES FOR SUCCESS:

· Design Presentations

· Attention to Detail

· Executional Excellence

· Proactive and results driven

· Project Management

· Strong Verbal and Written Skills

· Strong Budget Management skills

Salary $90,000-$115,000

 

 

Iconix International