SUMMARY:
The Public Relations (PR) and Communications Manager is responsible for overseeing all Ducati Public Relations and Communications activities in North America, including day-to-day management of endemic, lifestyle, and news media, both directly and with the support of a PR Agency.
The PR and Communications Manager is also responsible for identifying and managing brand ambassador and content creator strategies for all aspects of the business, while developing positive relationships, and continuously enhancing the public image and awareness of the Ducati brand. The PR and Communications Manager is a communications rockstar with proven media pitching skills and the ability to create story telling ideas that support Ducati brand values. Already with a strong record of delivering impactful PR initiatives you will possess exceptional written and interpersonal skills along with the awareness of how social media and modern culture is increasingly important to the PR and Communications function.
The role will report directly to the Marketing Director.
DUTIES AND RESPONSIBILITIES:
The following outlines the core responsibilities that management associates with this position, but it is not an exhaustive list of tasks that may be required. Management can assign or adjust responsibilities for this role as needed while also considering reasonable accommodations and other relevant factors.
- Work in coordination with the global corporate headquarters to define the best approach to communicate brand/product messaging and activities in the North American market
- Develop new and existing relationships with key members of the media: motorcycle industry and non-endemic journalists
- Develop influencer and content creator relationships and strategies within endemic and lifestyle segments
- Manage the Press Office functions to support local racing teams, brand partnerships and key consumer events.
- Prepare monthly reports by compiling and analyzing data to recommend strategies for improved metrics
- Act as company brand champion and reliable expert for product specifications and information across the entire product line.
- Manage the marketing fleet and loan process, strategically placing motorcycles with motorcycle industry and non-endemic journalists and influencers.
- Consistently correct misinformation and inaccuracies in media reporting
- Oversee media results tracking and reporting to ensure the team is receiving quality coverage that elevates the brand, communicates the key messaging and delivers exceptional ROI
- Responsible for all aspects related to the participation of North American media on both International and North American Press Launches
- Manage external PR agency
- Write and distribute press releases in North America
- Manage PR and Communications budget
- Extensive national and international travel required
QUALIFICATIONS:
- Passion for the Ducati brand and the premium motorcycle category
- 5+ Years Public Relations experience
- Previous experience working for and/or managing a PR agency preferred
- Experience working within a multinational company or premium brand preferred
- Deep understanding of the contemporary media landscape
- Experience in public speaking and presenting
- College degree preferred
- Exceptional writing and editing skills with working knowledge of AP Style
- Must be motivated self-starter and possess ability to thrive in a fast-paced, dynamic and entrepreneurial type of environment
- Second or third language (Italian, French, Spanish) advantageous
The published pay range for this position is $80,000.00 – $100,000.00 annual base salary, which doesn’t include any bonus information and/or our very generous benefits package. If you are hired at Ducati North America, your salary will be based on factors such as geographic location, skills, and depth of experience.
Ducati North America is an equal opportunity employer and complies with all applicable federal, state, and local fair employment practices and laws. All qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, ancestry, sex, sexual orientation, gender, gender expression, gender identity, genetic information or characteristics, physical or mental disability, martial/domestic partnership status, age, military/veteran status, medical condition, or any other characteristic protected by law.
Privacy Policy for Ducati North America Career Applicants
Learn about our Privacy Policy, what information we collect, and how we use that information in our recruiting process:
https://assets.ctfassets.net/o6sr41tx16eu/1Vg61Wqw2SkvdwxSTmmxRk/ac7607570da40416b1684c8acd1142a4/Privacy_Policy_for_Ducati_North_America_Career_Applicants.pdf
Ducati North America
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