Position Summary
We are looking for an ambitious B2C Digital Manager to be responsible for the design and implementation of digital initiatives that support increased revenue and visitation across our bookings, reservations, and private events for Proximo’s two American whiskey distillery brands.
- Great Jones Bourbon and distillery is based in Manhattan, NYC, and was the first legal whiskey distillery built in the city since Prohibition, over 100 years ago. The distillery launched and opened to the public in August 2021, and features distillery tours and tastings, weekly events, an onsite restaurant called The Grid, as well as private rental areas.
- Stranahan’s Colorado Whiskey has been operating out of its distillery in Denver, Co. for almost 20 years and is the leading American Single Malt Whiskey in the country. Repeatedly voted as one of Denver’s top tourist attractions, the Stranahan’s Whiskey Distillery offers tours and tastings, an onsite cocktail bar, merch store and hosts private events.
This role will focus on performance marketing, directing, tracking, and optimizing our digital marketing campaigns across email & CRM, conversion media (Search, paid social, display, SEO) and affiliate marketing, working with our roster of agencies on the implementation of the campaigns. To be successful, you must be highly self-motivated, proactive, and have a working knowledge of current marketing tools and strategies in order to execute successful performance marketing campaigns.
In addition, you will be an analytical expert, bringing deep knowledge of platforms as well as best practices, new trends and technological enhancements. You will possess a proven record of accomplishment of optimizing and creating efficiencies within digital campaigns and channels.
Responsibilities
- Work with Brand Teams to design and implement digital initiatives that support increased revenue across our multiple goals (bookings, reservations, and private event leads);
- Evaluate brand owned and operated digital platform data (website, CRM, Social media, SMS) to determine how marketing tactics—and subsequent customer interactions—contribute to sales and conversions, find optimizations and produce measurable ROI
- Assist in developing and managing the distillery brands CRM campaigns, and how to use this channel to drive customer loyalty and repeat visitation or sales. Use CRM to support ecommerce sales of distillery branded merchandise.
- Be responsible for distillery conversion media budget and its results, working alongside our media-buying agency and in-house Snr Media Manager
- Manage our affiliate marketing program, with an eye on reservation inventory, to ensure that we are making every partnership work well for us
- Work with Brand Teams to plan conversion content for paid conversion channels, including photo and video shoots
- Understand each distillery brand’s potential customer audience, and identify the channels and messages that inspire those potential visitors to take action
- Assisting with the analyses of marketing data, including campaign results, conversion rates, and online traffic in order to improve future marketing strategies and campaigns with our digital agency
- Stay up-to-date with digital media technologies and latest trends, while identifying new channels, strategies and opportunities to grow online audience
Reporting
This role will interface with distillery brand mgmt. teams, distillery hospitality and marketing managers based onsite, Proximo paid media team, and will report into Director of Consumer Experiences for Distillery Brands.
This role will be positioned within the Proximo Spirits Jersey City HQ. Travel will be required 2 x per year to Stranahan’s Distillery in Colorado, and frequently to the Great Jones Distillery in Manhattan.
Education: Bachelor’s Degree required
Experience
- Minimum 3 years’ experience in a similar digital performance marketing role in travel, tourism, hospitality or entertainment industries
- Experience managing digital and media agency partners, including briefing and investment strategies
- Demonstrate budget management skills
- Self-motivated
- Attention to detail and analytical
- Excellent communicator and interpersonal skills
- Flexible and adaptable to changing workloads and responsibilities
- Demonstrated ability to develop and maintain effective working relationships with internal and external stakeholders and partners
- Highly organized
- Action/Objective oriented
The salary range for this role is a base salary of $105,500 – $130,000 along with an annual bonus, 401K match, and medical and wellness benefits. The range will vary if outside of this location. Base salaries are determined during our interview process, by assessing a candidate’s experience and skill set against internal peers and against the scope and responsibilities of the position.
Proximo Spirits
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