Director of Digital Services

Head of Digital Services

Do you have a passion for paid search (SEM/PPC) and have leadership agency experience? Do you want a job where you manage multiple accounts, help hire and grow team members and an agency, and get rewarded for your achievements? We are one of San Diego’s fastest growing digital agencies and we are looking for a digital leader.  At PPC Force, we pride ourselves on providing career development opportunities for all our members, with a special focus on training and developing talent. The successful candidate will be friendly, passionate about being better than the competition, want to strive for success, and have a desire to question everything. An analytical mindset coupled with a creative flair is a must for this role along with the willingness to take a risk. The overall purpose of this role is to support the team’s growth in implementing the PPC strategy for a range of entities.

Summary of the role: the Digital Director is responsible for overseeing a team that manages the day-to-day administration of marketing and advertising initiatives. Taking a hands-on approach, they are instrumental in the development of our portfolio and team members. 

Role and Responsibilities:

Client Relations:

• Monitor client business daily/weekly to ensure strategy & metrics are successful
• Develop strong relationships with senior level Client(s) responsible for development of advertising programs establishing regular communication to ensure expectations are met
• Anticipate Client needs, keeping the agency in the position of leading rather than following
• Counsel with senior level Client(s) on any potential changes
• Keep Agency management informed of status of Client relations, including personnel changes and issues pertaining to Agency performance
• Establish continuing staff training programs that insure continued growth of staff working on Client business
• Advise on website changes needed to optimize conversion rates

Digital Account Management

Create, maintain, and optimize paid search campaigns across Google and Bing including:

• Keyword Research
• Ad Creation and Testing
• Quality Score Improvements
• Bid Management
• Conversion Optimization and Tracking
• Budget management to maximize sales
• Reporting and ROI tracking
• Client management & communication
• Following trends and testing new solutions

Agency Management/Revenue Growth

• Research & Map new digital opportunities to offer our clients
• Participate in new clients meeting 
• Play a central role in the agency development and management including its strategic direction

Essential Experience:

• Bachelor’s Degree in Marketing, Advertising, Communications or relevant, equivalent experience.
• At least 7 years’ experience in the area of pay per click (PPC) on Google & Bing
• 2+ years experience as an Account Director or Account Supervisor in an agency
• Possess a thorough understanding of the overall media environment
• A strong account management background, including past experience managing client accounts and supervising account teams
• Proven leadership abilities and managerial experience as a disciplined team leader. Strong coaching and mentoring skills
• Experience identifying superior business building opportunities
• Experience of managing budgets, clients and associates
• A strong sense of urgency and commitment to get the job done quickly and with high quality
• Strong command of tracking and analytics 
• You are good with spreadsheets and potentially project tools (nice to have).
• Analytical, forensic approach to campaign analysis, site review, and strategy building.
• Good written and spoken communication skills, confident to speak to people and create great relationships with people at all levels of an organization
• Strong analytical and numerical skills – you see patterns easily
• Ability to prioritize and organize workload

The responsibilities are many, various, and not limited to those written in this document

Ppc Force INC