The Digital Communications Director is responsible for managing a diverse team to develop, implement and execute a robust communications strategy. This role is responsible for broadening the organization’s brand reputation and influence through multiple communication touchpoints. This role is responsible for setting clear goals for the communications team, working with communication managers to morph individual tactics and channels into a powerful, unified strategy. The Director of Communications works in close collaboration with other Marketing, Sales, and Communications teams.
Essential functions for the role
- Responsible for setting vision, strategy, and goals for the entire communications team.
- Establish communication plans and campaigns for Marketing and Sales teams.
- Implement and execute an industry-leading communications process within the team, while collaborating on processes with other cross-functional teams.
- Set the strategy and direction for messages to all audiences, managing competing interests and departmental resources.
- With direct reports, address identified opportunities by defining omnichannel marketing strategies that customers experience through relevancy and value.
- Develop metrics and tools to access progress against the department’s strategic plan.
- Analyze reporting data, using metrics to adjust communication plans and processes.
- Report on weekly, monthly, and yearly metric/results on communications and the improvements/opportunities available.
- Collaborate with other Sales, Marketing and Communications leadership to execute cross-functional campaigns.
- Championing departmental goals with department projects that increase brand awareness and engagement.
- Offer alternative and creative solutions, using data and knowledge of best practices to accelerate progress and achieve company goals.
- Establish departmental plans, roles and responsibilities including hiring as appropriate.
- Champion the communications team, alleviating pain points and delivering tools where appropriate.
- Recommend and execute vendor contracts and manage on-going deliverables produced by partner organizations.
Qualifications
- Bachelors in related fields include communications, marketing, journalism, business, or equivalent related experience.
- 8 years leading communications and/or marketing teams.
- Superior communication skills, both written and verbal, with emphasis on copy writing and copy editing.
- Demonstrated and applicable experience in strategic communication planning.
- The ability to serve as spokesperson and liaison with external agencies and media where needed.
- Passionate about looking for new and creative ways to strengthen and grow brand.
- Demonstrated teamwork and excellent interpersonal communication skills.
- Flexibility and agility to adapt to changing and emergent business requirements and objectives.
- Ability to anticipate obstacles, communicate effectively and plan accordingly.
- Adept at providing solutions and working in cross functional areas to facilitate successful completion of projects.
- Requires ability to hire, train, and motivate individuals within a large Sales and Marketing organization.
- Ability to communicate difficult, highly confidential, and sensitive issues with courtesy and tact.
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