The Marketing Manager is a key part of the Carole Fabrics team, serving as the leader of our marketing strategies and the implementer and executor of our branding and communication initiatives. In this position, the successful candidate will create content that provides consistent and effective messaging through a variety of mediums in both digital and print forms. He / She must be capable of working within a team while also recognizing and solving problems independently. This fast-paced role requires a motivated self-starter, who excels at time management, multi-tasking, project management, and working with a variety of vendors to implement exceptional marketing materials on a limited budget.
Our business relies on strong visuals and graphic design to showcase our products. Therefore, proficiency in several Adobe Suite programs and intermediate photography skills are crucial for this position. In addition, the chosen candidate must show talent at writing copy and communicating clearly with those around them as well as understanding our customer and their needs in order to market effectively. This position serves as an important partner to several departments within the company including Merchandising, Sales, Human Resources and Manufacturing, so adaptability and collaborative spirit are required.
QUALIFICATIONS:
- 4-year college degree (Marketing, Communications, Public Relations, Graphic Design or similar)
- At least 3 years of Marketing experience that includes hands-on understanding of all facets of marketing communication in digital platforms and print material
- Textile or Interior Design experience a plus, but not a must
- Must be proficient in Adobe Creative Suite (Photoshop, InDesign & Illustrator) and Microsoft Office Suite.
- Digital experience with website design, content creation, SEO, and Google Analytics
- Shows a strong passion for creative design including graphic design, photography, and videography.
- Experience developing campaigns that serve both B2C and B2B models.
- Comprehensive understanding of digital marketing in social media, email, and digital advertisements.
- Excellent written and verbal communicator with superior editing and proofing skills.
- Self-starter with strong organizational and project management skills and ability to multitask with strong attention to detail.
- Works well under pressure and manages multiple deadlines, strong analytical and research skills.
- Collaborative team player. A servant-leader attitude with a sense of humor encouraged.
- Exceptional ability to “think on your feet” and solve problems quickly and thoroughly.
PRINCIPLE DUTIES AND RESPONSIBILITIES:
- Identify marketing needs to support sales growth, product launches, and overall brand awareness and lead the implementation from concept to rollout.
- Develop and grow consistent brand strategy and maintain consistent messaging.
- Manage marketing budget and quantify ROI and/or rationale for each initiative.
- Design Digital (Email & Social Media), Print (brochures, advertisements, instruction guides) and promotional marketing materials.
- Serve as a key member to assist Territory Managers with their clients’ marketing needs.
- Maintain and update the public-facing website and Carole App – creating strategies to grow brand awareness, engagement and conversions
- Attend and Direct both photo and video shoots.
- Serve as a critical member of the Product Development committee.
- Conduct trend research and tracking of competitors and industry trends
- Work closely with Merchandising Department on all product or collection launches and produce materials needed for launch.
- Perform other duties as assigned.
PHYSICAL REQUIREMENTS:
- This position operates in a professional office environment
- Must be able to remain in a stationary position 50% of the time
- Routinely uses standard office equipment such as computers and phone
- Occasionally moves about to accomplish tasks
- Repeating motions that may include the wrists, hands and/or fingers
- Frequently communicates with others over the phone or in-person, must be able to exchange accurate information
- Occasionally lift and/or move up to 20 pounds
About Carole Fabrics:
Carole was founded more than 60 years ago, beginning as a small fabric converter for cut yardage, and over time growing to add fabrication of draperies, Roman shades, top treatments, and accessories to its portfolio. A division of Hunter Douglas, Carole Fabrics fabricates hand-made custom window coverings in our 150,000 square-foot facility located in Augusta, GA. We employ approximately 300 associates, and stock nearly 10,000 fabrics to meet the needs of interior designers nationwide.
Carole Fabrics is committed to providing Equal Opportunity in Employment, to all applicants and employees regardless of, race, color, religion, gender, age, national origin, military status, veteran status, handicap, physical or mental disability, sexual orientation, gender identity, genetic information or any other characteristic protected by law.
Carole Fabrics
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