Role: Social Media Manager
Industry: Automotive
Start date: ASAP
Duration: Permanent
Hours per week: Full-time, 40 hours
Office location: Everett, WA
Remote, onsite, or hybrid: Onsite M-F (8am-5pm) can flex for commute
Max Pay: $80-90k/YR DOE
Top 3 Must-Have Requirements:
- 5+ Years of Social Media Management experience
- Proficiency in Hootsuite, SproutSocial or equivalent social media software
- Must be familiar with all social media platforms and be comfortable in a PC environment
Main day-to-day responsibilities:
- Develop and execute multi-branded social media strategies aligned with the companies overall marketing and communications goals
- Create engaging content for various social media platforms such as posts, images, videos and stories
- Plan and schedule content in advance to ensure a consistent and timely presence on platforms
- Engage with audience, respond to comments and messages, managing user interactions in a positive, professional manner
- Monitor social media channels for mentions, trends, and feedback on about the brands on relevant topics
- Analyze and report performance metrics such as reach, engagement, conversion and make data-driven decisions to improve strategy
- Coordinate with various teams such as marketing, customer service, sales and creative to align efforts with broader organizational results
- Stay up to date with latest social trends, best practices, and tools to enhance the effectiveness of campaigns
- Identify and collaborate with influences and brand advocates to amplify each brands presence
- Organize and execute social media events and campaigns to create buzz and engage audience
- Understand the unique features and requirements of different social media platforms and tailor content accordingly
- Manage nationally recognized brand ambassador program serving multiple brands
- Support Marketing Manager in race team management communications
- Drive corporate online communications through LinkedIn
- Manage the presence for all company profiles, and be proactive with new ideas
- Manage Affiliate and Brand Ambassador programs
- Establish key performance indicators and provide continual improvement
- Collaborate with team members to ensure brand consistency
- Establish a social media platform (i.e. Hootsuite, SproutSocial) to connect and manage all brands
- Possess strong organizational and communication skills, team orientated philosophy, and problem-solving skills
- Solid understanding and effective marketing and promotional programs, preferably in technical based products
- Travel to events and shows as requested
Must-have skills/experience:
- Must love social media and collaborating with others!: There are 62 brand ambassadors and 55-57 drivers you would be working with/managing for their program – it’s a lot of building relationships
- Experience promoting multiple lines of business/brands simultaneously
- You will be promoting 7 brands at a given time
- Good communication skills
- Experience scheduling daily social media posts
Software experience needed:
- Proficiency in Hootsuite, SproutSocial or equivalent social media software
- Must be familiar with all social media platforms and be comfortable in a PC environment
Robert Half
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