NEW YORK DISTILLING COMPANY
The New York Distilling Company revives the heritage of craft distilling in the heart of one of the world’s best loved cities and most recognized cocktail epicenters. Our people are proud New Yorkers, born across the world and sharing the city’s core values of inclusion, resilience, self-sufficiency, and community, with a good dose of honesty.Â
We are dedicated to the celebration of the very best of American food and cocktail culture.Â
Our Founders have dedicated their careers to the hospitality industry and our spirits are firmly rooted in the celebration of the very best of American gastronomy, admired and emulated the world over.Â
We are passionate about our product uniting the best of our city and our culture.
Main Purpose of Role
- To lead a well-funded rebrand process, repositioning New York Distilling as the iconic New York rye distiller. You will lead a small, dynamic marketing team, covering all aspects of brand planning and strategy across gin and rye whiskey portfolios.
Accountability
- Supporting founders on a bold mission to reposition New York Distilling
- Work with a world class agency to craft a new proposition and communications plan
- Manage the output of a small and dynamic marketing team
- Ongoing brand planning & strategy for gin and rye whiskey brands
- Increase volume and market share
- Increase net promoter score
- Manage research and data
Key Skills/Experience Required
- 8 + years experience in spirits or craft beer brand management
- A solid grasp on the principles of brand planning and marketing strategy
- Thrives in an exciting start-up environment that is both demanding and fast-paced, with the ability to adapt to changing situations
- Experience in the creation and deployment of consumer and trade campaigns ideally in the following disciplines: on and off-premise activation, brand experience, digital marketing and social media (and proven ROI)
- Strong analytical skills, problem solving ability and financial/business understanding, with previous experience of P&L ownership
- The ability to effectively present and communicate to leadership teams and related business colleagues (agencies, distributors)
- A natural collaborator with the ability to build relationships with existing suppliers as well as bring your own network
- The ability to analyze: consumer insights, competitive and category trends to deliver insights that convert to actionable opportunities
- Thrives in an exciting start-up environment that is both demanding and fast-paced, with the ability to adapt to changing situations
- Develop and track KPI and ROI metrics for both the agency and in house marketing teams
- Highly proficient in PowerPoint, Word, Excel, Google Workspace, Slack and Keynote
Differentiating Competencies Desired
- As a proud New York brand we would love you have to have same passion for the city.
- Experience working on: a re-brand, brand refresh or brand launch
- Working in a business / brand that has previously exited
- Managed double digit brand growth for three consecutive years
- Passionate about the spirits and hospitality industries
Main Interactions Within and Outside Organization
- Internal – Ongoing interaction with your marketing team, and regular communication with the founding partners.
- External – Interact with agencies to include: PR, Strategic Design, Brand Experience
- Accountability to the Board, Part of a Senior Management Team
New York Distilling Company, LLC
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