Coal Headwear is looking for a passionate Marketing Coordinator fired up to join our team in Seattle, WA. This person will work closely with the Marketing Manager and cover a broad range of marketing endeavors. The role is best suited for a highly competitive and well-rounded individual who can learn quickly and adapt to daily challenges. Must work well with team members and be collaborative with other departments in an open work environment. This individual will also need to be a self-sufficient creative thinker that acts with a sense of urgency and takes ownership in all theirmarketing responsibilities for Coal Headwear.
Essential Duties and Responsibilities:
- Passionate Brand Evangelist who champions the coal brand both internally and externally.
- Represent the Coal brand to the fullest while in the field.Â
- Partner with C3 customer service, sales reps, and distributors, to manage, and execute retail marketing strategies with key retailers.Â
- Day to Day communication with our Paid Team Riders and Influencers to keep them engaged, collect content from them and get them to interact with the coal brand on social.
- Alignment with Capita & Union on any/all marketing projects to ensure coal is in the mix.Â
- On site execution for brand events such as trade shows, in person events, sales meetings, product shoots and on-snow demos.
- Social Media:
- Execute and manage social media presence across all channels.
- Work closely with the marketing manager to ensure continuity with our other marketing initiatives.
- Incorporate story telling and brand messaging through the creation and publishing of relevant, original, high-quality content.
- Post & engage on social following the set schedule and guidelinesÂ
- Track KPI’s & engagement rates. Report back to the team on a regular basis.
- provide prompt and accurate customer support and interaction through direct message & comment responses.
- Responsible for inventory, organization, picking, packing, and shipping for all marketing shipments.
- Work with the marketing manager to help execute on the GTM plan and calendar, assist in project development and deployment.
- Work with marketing manager on content collection and organization.
- Assist in filming/photography for video/image assets
- Assist in ensuring that all consumer touchpoints and marketing assets are effectively representing the brand.
- Assist with day-to-day marketing tasks and coordinate marketing projects and activities as requested.
- Up to 15% travel throughout the year (events, trade shows, sales meetings)
Qualifications:
- 2+ years of marketing experience in similar field required
- Consumer brand, fashion, retail, snow industry or outdoor industry experience a must.
- Bachelor’s degree or equivalent education and years of experience.
- Up-to-date with latest trends in the snow and outdoor marketplaces.
- Accountable for project delivery, standard of excellence, and operational effectiveness
- Ability to manage multiple projects and meet deadlines
- Excellent oral and written communication skills.
- Self-motivated, entrepreneurial and innovative thinker.
- Hard working, organized, detail-oriented and has a high standard of proficiency.
- Excels in interpersonal relations and maintains a sense of teamwork in a deadline/goal driven environment.
- Extensive experience with The Adobe & Microsoft Office suites of applications.
- Copywriting background a plus.
- Strong social and digital marketing knowledge is a must.
To Apply:
Please submit your brief cover letter, resume and portfolio. This is a full-time position in Seattle WA (must work out of Seattle office). We will contact only those candidates selected for further consideration.
Coal Headwear is an Equal Opportunity Employer: M/F/PV/D (minority, female, protected veteran, disability)
COAL HEADWEAR
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