The Position:
We’re looking for a dynamic and highly motivated multi-tasker to help us leverage our brand and broadcast to our customers and fans across all relevant social platforms.
Responsibilities
- Create and manage published content (images, video and written) through all social channels and develop a growth strategy.
- Influence our efforts to improve the customer experience through relevant and consistent messages.
- Grow fans and followers by driving organic social programs and assisting with content initiatives for paid social as well.
- Develop and expand community and/or influencer outreach efforts in partnership with Public Relations.
- Compile reports for management to show community engagement and measure performance results (ROI).
- Use data to gain insights to affect communications planning; monitor and analyze performance to measure impact.
- Monitor trends in social media channels, tools, and metrics and appropriately apply that knowledge to increase social media effectiveness.
- Work cross functionally with various stakeholders outside of the marketing team to make sure that key seasonal product messaging is incorporated into social calendars.
Qualifications
- Bachelors Degree required
- 5 Years of relevant social media/digital marketing experience.
- 3+ years with apparel and/or accessory company, preferably in luxury market.
- In-depth knowledge and understanding of social media platforms and their respective. participants (Facebook, Pinterest, Digg, Youtube, Twitter, etc.) and how they can be deployed in different scenarios.
- Knowledge of influencer ecosystem relevant to the apparel industry.
- Familiarity with Adobe editing tools such as Photoshop, Premiere or After Effects a plus
- Strong editorial instincts.
- Ability to effectively communicate and build and maintain relationships.
- Team player, with the confidence to take the lead and guide other departments when necessary.
The salary range for this position is $100,000 to $135,000 annually.
Confidential
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