Position: Marketing Manager
Location: 1 MetroTech Center, Brooklyn, NY
Employment Type: Full-Time
Reporting to: Chief Business Officer (CBO)
Job Summary:Â We are seeking a specialized Marketing Manager with expertise in increasing brand awareness for our innovative technology company. The ideal candidate will have extensive experience in strategy building, B2B marketing, and the food and beverage (F&B) or food service industry. The ability to understand the unique dynamics of the F&B industry and develop targeted marketing initiatives is essential for this role.
Responsibilities:
- Develop and execute comprehensive marketing campaigns and events across various channels, including direct mail, social media, print, trade shows, white papers, etc.
- Create and implement brand and marketing strategies, ensuring consistent messaging and brand identity across all platforms and products.
- Utilize data and analytics to test and optimize marketing campaigns, aligning them with marketing goals and objectives.
- Assist in planning and executing social media efforts, ensuring consistent content, timely responses to comments and DMs, and monitoring key performance indicators (KPIs).
- Coordinate media announcements and press releases, manage press kit updates, and maintain proactive communication with new clients.
- Track and analyze relevant marketing metrics, utilizing data analytics to optimize campaigns, refine marketing strategies, and drive overall company growth.
- Conduct market research to gain a deeper understanding of the target market, customer needs, and competitive landscape, and adapt marketing strategies accordingly.
- Develop a strategic action plan to maintain a positive public perception, including writing and releasing press articles and effectively responding to media inquiries.
- Establish and nurture relationships with customers, internal teams, and public interest groups to foster brand loyalty and partnerships.Â
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Qualifications:
- Bachelor’s degree in Marketing or a related field is preferred.
- At least 7 years of experience in outside sales, with a focus on marketing.
- Strong background in marketing within the Food and Beverage (F&B) or Hospitality industry.
- Additional experience in marketing highly technical products, particularly in hardware and SaaS software, is a plus.
- Excellent written and verbal communication skills.
- Proven ability to develop and execute successful marketing strategies.
- Exceptional interpersonal skills to effectively collaborate with diverse personalities.
About Us:Â
Aniai is an innovative technology company that specializes in developing advanced solutions for the restaurant industry. With our robotic kitchen solutions, we are revolutionizing food production processes, enhancing quality control, addressing labor shortage issues, and promoting sustainable practices. Learn more about our company and products at www.aniai.ai.
- We are proud to announce that Alpha Grill, developed by Aniai, has been honored with the Kitchen Innovation Award at the National Restaurant Association Show: https://bit.ly/aniaiaward
- Watch the video showcasing our innovative technology: https://bit.ly/aniai.
- Read our recent press article highlighting the impact of our solutions on the restaurant industry: https://yhoo.it/3IV18RJ
If you are a motivated and results-driven professional with a strong background in marketing and a passion for the restaurant industry, we want to hear from you. Join our dynamic team and contribute to our mission of transforming the restaurant industry through innovation and technology.
Aniai
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