Social Media Manager

SOCIAL MEDIA MANAGER for MARY LAWLESS LEE

About the Role

Happily Grey is looking for a creative content manager & editor to support Mary Lawless Lee across all platforms. This role is responsible for editing, managing and engaging content on all social media platforms for @MaryLawlessLee (Entrepreneur, Author & Founder of @happilygrey and @nemah.co.) This role will work closely with the Brand Director, Marketing Manager, Retail Team and Founder to consistently deliver on all social media channels, while creating engaging content that builds brand awareness, community and engagement. The ideal candidate is an organized, creative and detail-minded individual with a passion for digital media, fashion, retail and graphic design.

This position is part-time *with future potential full-time for the right candidate.

• Ideate and execute social-first content – with an emphasis on video- for platforms like Instagram, TikTok, Facebook, Pinterest, LTK and Youtube on a daily basis.
• Manage growth and engagement of platforms and work with the creative team to ensure content meets all brand guidelines while supporting external partnerships, as well as plans & initiatives across the Founder’s companies. 
• Collaborate with the internal marketing team to maintain marketing calendars, initiatives and reporting and develop creative strategies across platforms.
• Maintain analytics and goals and report key findings on a weekly, monthly and quarterly basis. Create and maintain Editorial Calendars and social plans based on findings and schedules and maximize engagement, traffic, and conversions. Report on partnerships and initiatives. 
• Implement social media trends, best practices, platform changes and developments. Understand the trends and direction of main social channels and implement best practices and trends. 
• Create graphic design layouts and write copy for website & affiliate posting.
• Create activation strategy to maintain momentum/conversation in influencer space

Requirements:

• *Expertise working in multiple social media platforms (Instagram, TikTok, YouTube)
• *Highly experienced with video edits and trends (Reels, TikTok, Capcut, Tezza) and short-form video capturing + editing
• Ability to quickly adapt to brand tone, aesthetics & voice
• Ability to grasp future trends in digital technologies and act proactively
• Strong experience with social content design – photo & video, including graphics
• Excellent verbal and written communication skills
• Deadline driven with time and project management skills
• Ability to work independently and under close direction creatively
• Comfortable across multiple platforms (Social Media, Canva, Asana, GSuite, Slack, WordPress, etc)
• Ability to function & thrive in a fast-paced and creative environment
• Ability to work within a supportive small team environment
• *must be located in greater Nashville area and available for in-person hours in our west Nashville office 
• This position requires a car for transportation.
• Availability 15-25 hours per week (on average) during business hours. Additional flexibility for occasional events and shoots on evenings or weekends. 

The Social Media Manager should embody and follow the HG Core Values. They include:

• Integrity – The quality of being honest and having strong moral principles.
• Quality – A high standard for our work in all facets of the business
• Customer & Community Experience – Customer & Community first, always
• Teamwork – No gossip or negativity.
• Growth-Oriented – Seek self-improvement and work toward annual goals.

*To apply, please email [email protected] with your resume + a 30-second video of yourself explaining why you are interested in this position* Candidates with portfolios, websites or visual references will be prioritized. 

Happily Grey, LLC