At Alchemee, we aspire to inspire by creating science-based solutions that are as effective as they are transformative. Alchemee’s portfolio of brands deliver effective products rooted in introducing wellness options that provide life changing results and empower the world one person at a time.
Our flagship brand, Proactiv, is a leader in treating acne and has helped more than 20 million customers achieve clear skin. Simply put, at Alchemee our vision is to inspire the world to feel comfortable and powerful in their own skin and our mission is to create science-based solutions that provide better skin for life.
We are looking for forward-thinking individuals who are driven with a customer-first approach. Individuals who thrive on challenge and are ready to grasp the opportunity of a lifetime. Because we fundamentally believe every colleague brings unique value to our whole. We are a workplace where each person feels seen, heard, and valued, and can contribute their unique talent to our collective effort.
This position is responsible for brand marketing for Alchemee brands (leading brand is Proactiv) in the US and Canada, and then leveraged internationally. This position is responsible for managing the creation, development, execution, monitoring and analyzing of all brand initiatives. This position will also work in tandem with consumer insights, analytics, sales and product development teams to develop a thorough understanding of the category landscape while identifying new opportunities to grow the Proactiv businesses. This position will collaborate cross-functionally across departments as well as directly manage agency partners to ensure all KPIs are met. This position will also assist in testing and developing new brands and/or emerging markets.
The ideal candidate is an active listener with strong interpersonal communication skills as well as a natural collaborator who can ask and give feedback to both business owners, and internal and external stakeholders. This person has a passion for bringing best practices into the business while actively sharing business perspectives, knowledge and lessons learned to contribute and support a best-in-class global standard.
Essential Functions
- Drive annual brand planning process for Proactiv and any other Alchemee brands. Set annual calendar, coordinate cross functional activities and planning processes, manage timelines and ensure timely completion of all deliverables. Manage the effective execution of marketing plans and campaigns.
- Responsible for gathering, analyzing and providing product, promotion, and creative recommendations for defined product brands.
- Collaborate closely cross-functionally across departments and deliver monthly brand reports to the internal team. Analyze data to develop hypotheses and share recommendations for improvement.
- Oversee integration of PR, digital and social media strategies and initiatives that drive brand visibility and loyalty.
- Act as the liaison between all relevant departments for Canada, including agency partners.
- Build marketing plans and campaigns focused mostly on the US (some Canada) working closely with Sr Manager Brand Marketing & GTM.
- Ensure a consistent brand positioning, style and message across all touchpoints. Ensure messaging is within legal and regulatory requirements and partner with those team to gain alignment.
- Help translate the brand’s vision at all touchpoints partnering with DTC, CRM, Sales, Creative, etc teams, including on packaging.
- Leverage consumer insights to gain consumer knowledge; monitor and report on market trends related to key industries to support key decisions and drive sales.
- Remain abreast of industry activity, trends, and maintain superb knowledge of the category and competitive landscape. Provide recommendations based on analytics and insights. Monitor state of business including distribution channels, brand share, promotional effectiveness and category trends as well as relevant competitive developments to further drive strategy of the brand.
- Write creative briefs while providing direction for all necessary marketing/creative materials produced internally or externally. Ensure consistent creative development, positioning and execution of integrated campaigns.
- Assist Sr Manager, Brand Marketing & GTM in testing and developing new brands and/or emerging markets.
- Other duties as assigned.
Education, Knowledge, Skills, & Abilities
- Bachelor’s degree in Marketing or related field, required.
- 4+ years’ experience CPG brand management, preferably in the Health & Beauty industry.
- Excellent verbal and written communication skills with proven problem analysis and problem solving skills.
- Demonstrated expertise in brand strategy and brand development.
- Experience with both omnichannel marketing and experience with DTC brands.
- Formal presentation skills and organizational skills.
- Persuasiveness: pro-activity and foresight to point out opportunities and risks to the business
We are an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.
Note: Please, no external agencies or third parties.
Alchemee (formerly The Proactiv Company)
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