We are seeking a highly skilled and experienced E-commerce Marketing Manager to join our team at Jeffree Star Cosmetics. As the E-commerce Marketing Manager, you will be responsible for developing and executing strategic marketing initiatives to drive online sales, enhance customer experience, and optimize the e-commerce platform. You will work closely with cross-functional teams to create and implement effective digital marketing campaigns and ensure a seamless online shopping experience for our customers.
Responsibilities:
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- Develop and implement comprehensive e-commerce marketing strategies to drive online sales and increase customer acquisition and retention.
- Collaborate with the creative team to develop compelling digital marketing materials, including website content, email and text campaigns, social media ads, and display advertising.
- Optimize the e-commerce platform to enhance user experience, improve conversion rates, and increase average order value.
- Conduct market research and analyze customer data to identify trends, customer preferences, and opportunities for growth.
- Manage and optimize digital marketing channels, including SEO, SEM, email marketing, social media advertising, and affiliate programs.
- Monitor and analyze website analytics, conversion rates, and customer behavior to identify areas for improvement and implement data-driven strategies.
- Plan and execute product launches and promotions on the e-commerce platform, coordinating with the product development and sales teams.
- Collaborate with the customer service team to ensure a seamless online shopping experience and address customer inquiries and concerns.
- Stay up-to-date with industry trends, emerging technologies, and best practices in e-commerce and digital marketing to continuously improve strategies and tactics.
- Manage marketing budgets, ensuring efficient allocation of resources and delivering measurable results within budgetary constraints.
Qualifications:
- Bachelor’s degree in marketing, Business Administration, or equivalent work experience.
- Proven experience as an E-commerce Marketing Manager or similar role in the cosmetics or beauty industry.
- Strong knowledge of e-commerce platforms, website optimization, and digital marketing channels.
- Demonstrated ability to develop and execute successful e-commerce marketing campaigns that drive online sales and enhance customer experience.
- Excellent analytical skills with the ability to interpret data and make data-driven decisions.
- Proficiency in using web analytics tools, such as Google Analytics, to track and analyze website performance.
- Exceptional communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams.
- Strong project management skills, with the ability to prioritize tasks and meet deadlines.
- Familiarity with industry trends, consumer behavior, and competitor analysis in the e-commerce space.
- Passion for the cosmetics industry and a strong understanding of the Jeffree Star Cosmetics brand.
Join our dynamic team at Jeffree Star Cosmetics and play a key role in driving online sales, optimizing the e-commerce platform, and delivering an exceptional online shopping experience for our customers. Apply now and be part of a fast-paced and innovative beauty brand!
Jeffree Star Cosmetics
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