Creative Director

As Creative Director you will lead the charge in supporting our current brands, and building our brands of the future. You will create an organized environment, and build a creative team that embodies the spirit of 16 on Center. You will be responsible for supporting our team in sustaining and advancing the branding for all restaurants, bars, and music venues including the private events and catering team, social media and marketing programs, public relations efforts, and graphic design/branding identities in each of our locations. The Creative Director oversees the design and marketing teams. 

Responsibilities

• Develop and execute marketing and branding strategy 
• Develop and oversee the implementation of best-in-class strategies to the overall brand message, and ensure a consistent brand experience across all markets
• Collaborate with other department leaders to ensure marketing and branding efforts are aligned with company goals in a timely and efficient manner
• Manage the marketing and branding department budget
• Measure the effectiveness of marketing campaigns
• Oversee marketing and creative team projects that range from promotions for shows and events, menu design, web updates, social media graphics, merch, and packaging
• Create systems to ensure branding, design, menus, and ephemera is excellent and easy to update by restaurant staff
• Create timelines for new branding projects, oversee and directly collaborate with designers to present branding for new projects to all stakeholders
• Manage the workload and flow of all design requests from each location and delegate to the design team accordingly. Act as designer/creative for any/all requests that are not otherwise covered by the team
• Manage the aesthetic of all 16 OC documents and websites to ensure a consistent brand experience from offer letter to letterhead, from websites to matchbooks
• Drive collaboration and execution of the internal monthly newsletter for 16 OC staff
• Work within existing brands and systems while being proactive in bringing new ideas to the table
• Building and maintaining relationships with creative freelancers
• Articulate design decisions thoughtfully, and be confident in the creative process from conception to production
• Manage printers and fabrication vendors for all necessary collateral, merch, and signage
• Staying up-to-date on the latest trends in design and marketing
• Other duties as assigned

Qualifications

• 5+ years of experience in marketing or branding, preferably in the live music or restaurant industry
• Experience working with clients, vendors, and artists
• Experience with social media marketing, public relations, and advertising
• Experience with marketing analytics and measurement

16 On Center