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eCommerce Manager – Advisory
Hrs/Wk: 20-30 hours a week
E-Commerce Manager is primarily responsible for overseeing and managing the ecommerce business channels. Focused on marketing in an omnichannel environment, this position must constantly monitor the market dynamics and make informed decisions on annual marketing plan and continuously optimize strategy to maximize sales and drive up ROAS. As part of an Omnichannel sales environment, this individual will be responsible for supporting items that are dotcom only as well as items that are shared with the in-store business. Support Omni Channel strategy with great content scores, expanding the endless aisle, and driving traffic to the site. The e-commerce Sr. Specialist/Assistant Manager is ultimately responsible for reporting to Manager. Experience with major retailers would be ideal – experience with big box retailers
Work with account sales manager to optimize the ranking and placement of shared products on dotcom.
Monitor dotcom sales performance and drive the online sales via First Party or potential Third Party opportunities to meet annual sales target and increase brand and product awareness online
Category/Product launch strategy & planning
Secure budgeting with Marketing
Online Product Management
Work with internal stakeholders to determine what products to feature and when to do new product setup
Manage Marketing Ads Budget to Drive Sales
Work out yearly promotional calendar
Monitor and optimize ad performance
Utilize Ads Tools and direct relationship with Customer Merchant team on placement
Content Management
Work with Marketing to create quality content to drive sales
Brand page management
Work with marketing dept for sending free samples for product reviews
Other Duties as Assigned.
Robert Half
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