Company Summary:
We’re innovative. We’re customer centric. We’re experience focused. We embrace the changing ideal of what and where people call home. We also believe in our formula for success – talented team collaborating with integrity, always executing, always innovating, while transforming neighborhoods and enhancing peoples’ lives.
Onyx+East is a full-service home builder including development, construction, marketing, design, and sales – focused on serving clients seeking walkable neighborhoods and homes that make their life more connected and convenient. Headquartered in Indianapolis, Onyx+East is comprised of inspired and industrious individuals who are passionate about active lifestyles, exceptional customer experiences and creating solutions for neighborhoods that positively impact communities.
Job Summary:
Onyx+East is looking for a Marketing Manager that is responsible for developing and executing a sound marketing communications plan to deliver a sufficient volume of qualified leads necessary to meet company sales goals. This individual should have outstanding organizational skills, creative individuals with fantastic communication skills and excellent time management. From day one, this individual will contribute to existing marketing programs, while assisting with the development of new initiatives aligned with company and client goals. The ideal candidate will have prior experience with a wide range of marketing functions, including communications, advertising, branding, digital marketing, and social media. The marketing manager must be an organized multitasker able to handle many diverse projects at once and meet tight deadlines. This position requires a high level of attention to detail and organizational skills along with working in conjunction with team members and clients. The Marketing Manager role will function as an O+E brand ambassador and should represent the company appropriately during in-person and phone interactions.
Key Job Duties and Responsibilities:
- Execute the marketing department’s initiatives with the planning, executing, and tracking of marketing programs such as email, event, social media, public relations, and content marketing.
- Collaborate with the team to develop and execute engaging content strategies across platforms, ensuring consistent brand messaging and high-quality visuals.
- Graphic Design knowledge (either InDesign or Illustrator) that allows collaboration to create impactful marketing materials, align with brand & integrating current design trends.
- Create, proofread, and edit copy for various marketing channels, ensuring consistent voice.
- Establishes lead goals by brand & community to achieve sales goals, given local conversion and cancellation rates.
- Lead the process for new community openings to ensure that timelines hit critical milestones, including target opening dates.
- Ensure the sales team is in possession of all needed information and materials for all assigned projects, ensure project timeframes are adhered to and ordering materials for sales.
- Evaluate and monitor campaign performance on an ongoing basis by analyzing key metrics and creating comprehensive reports. Provide reporting to Director.
- Contributes to team and company effort by helping with or execution of special projects as needed.
- Ensure delivery of excellent client service, consistently with the O+E brand.
- Foster and maintain strong relationships with key vendors, to ensure high-quality and timely delivery of marketing materials.
- Co-own community websites via WordPress, including all content updates, the development of new community sites, posting of photography, videos, links, etc.
- Stay informed about emerging digital platforms and other tech-driven solutions that can elevate our company marketing efforts and provide a competitive edge.
- Coordinate with accounting teams to ensure accurate and timely invoicing and payment processing for marketing vendors and services.
Experience and Skill Requirements:
- 4+ years of experience in Marketing role (real estate experience a plus)
- Proficient in using the Microsoft Office Suite, Adobe Illustrator, and InDesign Graphics Suite
- Graphic design experience of InDesign or Illustrator required
- Strong project management skills
- Excellent organizational and prioritization skills
- Demonstrated experience in managing multiple tasks
- High attention to detail
- Excellent verbal and written communication skills
- Ability to self-motivate and work independently
- Creativity/Willingness to experiment
- Ability to contribute individually and lead, manage or participate in cross-functional teams
- Persuasiveness
- Ability to create great working relationships with all levels within the company and across multiple disciplines
- College degree or commensurate experience preferred
Reports to: Director of Marketing + Design
Onyx+East
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