Ecommerce Marketing Manager – Gift Cards

This is a full-time job located on-site in Miami. Only local candidates will be considered at this time.

Who We Are:

Aroma360 is a boutique Scent Marketing and Branding company that specializes in providing the highest-quality essential oil-based scenting solutions to businesses and individuals all around the world. As the only full-service scent company, Aroma360 guides clients from concept and development to strategic implementation while priding themselves on exceptional customer service every step of the way. Aroma360 is continuously raising the bar for healthy scenting solutions in the industry!

We are looking for an e-commerce marketing manager who has experience building online gift card products.

This position will partner with sales, marketing, shipboard operations, IT, and external partners to build and enhance the gift card products focused on guest engagement and revenue enhancement. This individual is responsible for all of the business aspects of marketing the gift cards across digital and other channels. This position is focused on tracking performance and revenue benefits associated with the gift card as well as continuously looking at ways to enhance the customer relationship. This position will review new opportunities on an ongoing basis and have well-defined criteria to assess opportunities in an objective manner.

Qualifications

• 3-5 years of marketing experience, gift card experience required

• Strong relationship management and partnership skills

• Excellent communication skills – from peers to C-Suite

• Roll up your sleeves, go-getter mindset

• Passion for the Aroma360 brand – you love scenting

• Strong attention to detail and organizational skills

• Collaborative, enthusiastic team player

• Proficiency in MS Work, Project, Excel, and PowerPoint

Responsibilities

• This position will partner with sales, marketing, shipboard operations, IT, and external partners to build and enhance gift card products focused on guest engagement and revenue enhancement

• This individual is responsible for all of the business aspects of marketing the cards across all digital and other channels

• This position is focused on tracking performance and revenue benefits associated with the gift card as well as continuously looking at ways to enhance the customer relationship

• Manage the overall partnership relationship with multiple partners which includes but is not limited to contract negotiation, marketing plans, opportunity assessments, marketing implementation, and budget, as well as revenue, acquisition, and redemption reporting/tracking

• Actively participate in the creation and execution of the partnership marketing plans which will include acquisition, growth, and customer engagement

• Provide business direction to support the development of business processes, business rules, systems, operations, and data flows with IT

• Create and communicate business performance metrics to gauge the health and quality of the partnership especially focused on customer engagement, growth, and revenue

• Partner with legal teams where needed to establish and review any new or existing contracts

• Identify and present recommendations on marketing collateral and contact strategy across all touch points.

• Engage and participate in cross-functional teams assigned to larger customer marketing exercises or promotions to build out additional synergies with new or existing partners

• Engage with the loyalty team on opportunities to strengthen partnerships with loyalty tie-ins and cross-marketing opportunities

• Optimize current Gift Card product to leverage key holidays and celebrations in existing online channels and identify optimization opportunities

• Lead Gift Card marketing strategies designed to maximize card acquisition, engagement, and spend

• Manage day-to-day gift card issuer tasks

• Oversee operations, training, testing, system integrations, analysis, and product development needs for the gift card program

• Work collaboratively with cross-functional teams to forecast, manage, and analyze program performance metrics and to report on activities and KPIs

• Streamline operational processes to maximize revenue, including automation of reporting and ongoing analyses for sales, redemption, and breakage of Gift Cards for reporting to Executive Leadership

• Collaborate with third-party vendors and agency partners on creative and content development for the program

• Lead international market expansion execution

• Manage a budget of about $2.5M to meet/exceed aggressive revenue goals

• Support the growth of the gift card revenue stream

Joining our team comes with a range of exciting benefits to support your health, well-being, and professional growth, including:

• Comprehensive health coverage, including dental and vision insurance, to ensure you and your family are taken care of.
• Life insurance provides peace of mind for you and your loved ones.
• Paid time off, allowing you to recharge and enjoy life outside of work.
• Access to a 401(k) plan to help you plan for a secure financial future.
• Employee discount to take advantage of great deals on our products and services.
• Opportunities for paid training to develop your skills and advance your career.
• Fun and exciting company events.

Our organization is an equal opportunity employer and does not discriminate against any candidate on the basis of race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status, or any other legally protected characteristics. We are committed to promoting diversity, equity, and inclusion in our workplace and welcome candidates from all backgrounds to apply for any open positions.

Aroma360