Director of Brand Analytics

I am working with one of the most well-known pharmaceutical companies in the world within their Insights & Analytics team. The Insights, Analytics & Forecasting teams are responsible for Global and US activity and are organized around the following core capability areas:

• Brand Analytics
• Brand Insights
• Forecasting

The Brand Analytics Director is expected to provide leadership that delivers competitive advantage through the application of end-to-end analysis and insight across both Global and the US market. Our client is looking for a multifaceted leader who can partner with the Brand Analytics Lead, Senior Director to embed leading-edge analytic techniques, and generating local market knowledge which will lead to outstanding fact-based decision-making. The role will support the identification, development and evaluation of new practices, whether sourced internally or externally. Further, they must be able to identify, develop and lead the implementation of new analytic capabilities across the organization.

As a Brand Analytics Director, you will be responsible for providing analytical expertise to the Commercial Organization, driving strategic and operational excellence. This person will help lead the development and deployment of new analytic capabilities, partnering with the Brand Analytics, Senior director lead. This is a hands-on analytical role and as a proactive internal consultant to a specific brand team, the Brand Analytics Director will support and design commercial solutions, enabling data-driven decisions that are based on meticulous analysis and best available information. A high level of proficiency in syndicated and custom, primary and secondary data, for both predictive and prescriptive analytics is required.

The Brand Analytics Director will coordinate the procurement of various datasets, design and implement analytical solutions in support of:

– Business Opportunities

– Customer Segmentation & Targeting

– HCP & Patient Opportunity Identification

– Return-On-Investment Analytics and Optimal Resource/Budget Allocation across Sales and Marketing Channels

– Patient & Prospective Analytics

– Thoughtful Business Experiments (Test & Learn)

– Market Simulation & Patient Flow Modelling

…among other business critical analyses. This role works closely with Marketing, Medical, Market Access, Sales, Forecasting, and other Commercial Operations business partners.

In addition to strong analytical skills, the Brand Analytics Director should have excellent communication skills with a demonstrated track record of effective business partnership as demonstrated by material business impact and influencing. This position will be required to lead direct report, contractors, and consultants to complete analytical projects. The candidate will also be required to continuously evaluate new quantitative analysis methods and technologies.

If you have:

• Experience in application of advanced methods and statistical procedures on large and disparate datasets;
• Proficiency with Python, R, SQL and big data technology – Hadoop ecosystem;
• Working knowledge of data visualization (Tableau, PowerBI, Qlikview, or similar) tools;
• Proficiency in manipulating and extracting insights from large longitudinal data sources, such as Claims, EMR and other patient level datasets, experience with secondary datasets;
• Quantitative bachelor’s degree from an accredited college or university is required in one of the following or related fields: Engineering, Operations Research, Management Science, Economics, Statistics, Applied Math, Computer Science or Data Science. An advanced degree is preferred (Master’s, MBA or PhD);
• & Experience in Pharmaceutical / Biotech / Healthcare analytics or secondary data analysis..

…this may be the opportunity for you. You can reach out to me at [email protected] for more information.

RBW Consulting