About the job:
The VP Media Director leads a fully integrated team over a significant portion of a large, high profile account to meet or exceed business and client expectations including revenue, profit, margin and staffing.
ESSENTIAL FUNCTIONS
Media Planning
Oversee media plan development and take the lead on all presentations. Create media plans that are strategically and executionally sound. Review all plans to insure quality and ensure flawless execution can be achieved. Integrate concepts seamlessly with creative product and clients’ marketing plans
Client Management
Maintain knowledge about the industry and brand/client – product benefits, efficacy, MOA, industry challenges, client processes and client corporate culture. Place clients on the leading edge of media change. Maintain on-going contact with senior clients, lending credibility and endorsement to major presentations
JOB DUTIES & RESPONSIBILITIES
• Create media plans that are strategic and executionally sound.
• Place our clients on the leading edge of media change.
• Magnify the buying power of every dollar we spend.
• Establish priorities to allow the group to focus on what counts.
• Counsel on negotiation process; lead negotiations, as appropriate.
• Foster excellent ratings in client evaluations.
• Contribute to developing vision for the Department and insure that vision is communicated to department and agency management.
• Integrate concepts seamlessly with creative product and clients’ marketing plans.
• Review all plans to insure quality and insure flawless execution can be achieved.
• Ensure collaboration of planning, buying and research.
• Encourage an exchange of the best ideas within the department.
• Contribute to new business efforts; lead pitches, as requested.
• Maintain on-going contact with senior clients, lending credibility and endorsement to major presentations.
• Lead and inspire; acts as a role model; serve as a source of experience, knowledge, instruction and direction.
• Routinely serve up business-building ideas to clients.
• Manage administrative functions to increase agency profitability.
• Develop and mine relationships to bring new business to the agency.
EDUCATION
DEGREE/DIPLOMA REQUIRED/PREFERRED
Bachelors
LICENSES & CERTIFICATIONS
N/A
EXPERIENCE
MIN EXPERIENCE
AREA OF EXPERIENCE
10 years HCP Media Planning
8 years HCP Online Advertising, Direct Marketing; Client and Agency
4 years Management
4 years HCP Digital Marketing with Desirable Focus on the Oncology Landscape
KNOWLEDGE & SKILLS
Microsoft Office
Proficiency in Microsoft Word, Excel, PowerPoint
Media Tools
Proficiency in media tools including KANTAR, eValient, SRDS, MBOX – Level II
STATEMENT OF UNDERSTANDING
We are providing you with this job description as a guideline for your role. Based on your team, your role may vary slightly and you may perform other duties or have other responsibilities that are dictated by business needs. However, if you think that there are elements of this job description that are inaccurate, please speak with your manager and/or HR Partner.
In addition, this job description is not intended to include modifications consistent with providing reasonable accommodation for a disability.
SOLVE(D) | An IPG Health Company
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