Plymouth Rock has been awarded the #1 Large Employer in New Jersey in 2021. We would love for you to join our award winning team!
Plymouth Rock Assurance is a leading personal lines insurer in the Northeast. We are looking for a passionate, innovative and proactive Corporate Communications Manager to join our marketing team. As the Corporate Communications Manager, your focus will be to develop strategic approaches to both external and internal communications programs. You will work extensively with senior leaders across the company to understand their communications goals and create strategic approaches to fit those goals. You will have responsibility for measuring, analyzing and reporting on results, while consistently helping us to evolve our communications approaches in line with best practices.
To be successful in this role, you must be results-driven, able to collaborate in a cross functional team environment and able to successfully interface with the leaders of the company. The ideal candidate possesses strong interpersonal skills, excellent written and oral communication skills, and a familiarity with the media landscape across both trade and business press.
Essential Functions and Responsibilities
Internal Communications:
- Develop internal communications strategy for the senior leaders in the company (President/COO, division presidents, etc) in collaboration with Head of Brand Marketing and senior leadership of all divisions and departments
- Craft platform for employee/employer brand messaging/creative in partnership with 3rd party agency
- Lead execution of all internal communications:
- Develop and manage internal communications calendar
- Work with internal creative teams to develop materials
- Support senior leaders with communication, including crafting messages and talking points
- Oversee all internal employee events / company videos
- Plan and deploy content across all relevant channels, including intranet, email, in-building monitors, signage, etc.
- Partner with IT organization to develop a strategy for overhaul of company intranet
- Develop methods for measuring effectiveness of internal communications
External Communications:
- Drive overall enterprise PR strategy by leading the external communications program that incorporates new story ideas, media relations, thought leadership/editorial content, speaking opportunities, events and press releases in order to generate media coverage among industry, local and regional media outlets
- Manage relationship with 3rd party PR agency
- Manage and expand relationships with industry/local/regional news media
- Develop and manage strong relationships with key internal partners who can serve as spokespeople for Plymouth Rock
- Organize and lead regular media training sessions for all internal partners
- Manage overall brand reputation, for both consumer (Reputation.com) and employer (Glassdoor, etc) brand
- Oversee inbound requests and help lead crisis communications
- Measure and report on effectiveness of external communications
- Manage junior PR specialist
Qualifications and Education
- 5+ years of public relations experience with increasing responsibility, including managing people, interacting with clients, pitching media and supporting new business goals
- Public relations agency experience strongly preferred
- Proven track record of developing and presenting strategies and results to clients and/or leadership
- Strong project management and communication skills
- BA/BS degree in Communications, Public Relations, Marketing, or relate
About the Company
The Plymouth Rock Company and its affiliated group of companies write and manage over $1.8 billion in personal and commercial auto and homeowner’s insurance throughout the Northeast and mid-Atlantic, where we have built an unparalleled reputation for service. We continuously invest in technology, our employees thrive in our empowering environment, and our customers are among the most loyal in the industry. The Plymouth Rock group of companies employs more than 1,900 people and is headquartered in Boston, Massachusetts. Plymouth Rock Assurance Corporation holds an A.M. Best rating of “A-/Excellent”.
Plymouth Rock Assurance
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