Junior Marketing Manager – Wealth Management
New York, NY
Hybrid Role
This is a hybrid role, working remote with regular time spent in the New York office.
Preference will be given to applicants within reasonable commutable distance to New York city.
About the Role
The Marketing Manager role will report to and work closely with the Head of Americas Marketing and is responsible for the marketing planning, content, and execution for II products in the North America region, including sponsored forums, memberships, and media (institutionalinvestor.com). This role will focus particularly on the wealth management pillar, with some additional responsibilities within our institutional asset management products.
The Marketing Manager will work closely with sales, investor relations, program directors, client services, logistics, and the rest of the marketing team (designers, international marketers, digital & ops).
Key Accountabilities:
- Lead, plan and deliver the marketing strategy for Wealth Management products in North America
- Execute and manage product and channel marketing campaigns for sponsored forums, memberships and media
- Develop and deliver audience acquisition marketing campaigns in collaboration with investor relations to meet audience goals for Wealth Management events
- Plan and activate marketing campaigns for ad hoc events that fall within the outlined product structure
- Collaborate with the digital team to execute lead generation campaigns, targeting our addressable market
- Drive growth of our sponsorship and membership products through marketing activity
- Develop and plan content, value propositions and messaging for all campaigns
- Manage and foster relationships with key stakeholders in North America, and keep them updated with marketing developments, as needed
- Problem solve and find efficiencies in ways of working to improve marketing processes and communication
- Find cross-sell and up-sell opportunities within product and create GTM strategies to facilitate sales
Skills and Qualifications:
Required:
- Bachelor’s degree
- 2+ years of relevant work experience
- Knowledge of the financial services or events industries
- Ability to deliver high-quality work under pressure and on time in a fast-paced environment
- Strong copywriting and creative writing skills
- Solid project management skills, and ability to manage a complex workload
- Creativity, positive energy, and a hands-on/proactive approach to all tasks
- Strong analytical, presentation, written and verbal communication skills
Preferred:
- Experience in asset management, wealth management, or institutional investing
- Working knowledge of HTML, Adobe Creative Suite, and CRM Tools (i.e. Pardot, Hubspot, Salesforce)
- Experience in social media, particularly LinkedIN
- Digital marketing background (SEO, paid display, etc.)
We offer a competitive compensation package which empowers our employees to thrive both professionally and personally. Our benefits package includes medical, dental and vision coverage, 401K retirement plan, flexible work arrangements, vacation time & paid holidays, tuition reimbursement & learning resources.
The base salary range for this role is from $80,000.00 USD – $90,000.00 USD (salary to commensurate with experience). This position is also eligible for a variable bonus scheme administered at the sole discretion of the Company.
About Institutional Investor
Institutional Investor (II) has been providing a range of unique experiences connecting the global asset management community to exclusive events, competitive intelligence, commercial exposure, and peer insights for over 50 years. II is the world’s foremost financial publication and convener of global institutional investors via exclusive memberships, forums, industry benchmarks, and award-winning content. II also offers highly respected thought-leadership products as well as proprietary benchmark rankings and ratings of buy-side and sell-side research, hedge fund activity, and asset and wealth management.
Institutional Investor provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.
Institutional Investor
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