Assistant Media Planner

This is a near- or entry-level position designed for candidates looking to shape a career in Media Planning or Ad Operations. The primary role of the AMP is to assist in the development, execution, and stewardship of paid media plans. Using quantitative research, observations, analytical systems and creativity, you will assist the selection of specific media vehicles to maximize the impact of paid advertising messages. You will also spend time executing important administrative duties that immerse you in the paid media craft and ensure teams are stewarding client budgets and media vendor relationships with precision. This includes but is not limited to document duplication, meeting coordination, billing processes, and compiling or maintaining media research materials.

The perfect candidate…

… has an insatiably curiosity – particularly for advertising

… has exceptional mathematical and organizational skills

… thrives on handling multiple tasks

… communicates effectively and accurately in writing and presenting

Qualifications

• Demonstrates proficiency in MS Excel, MS PowerPoint, and MS Outlook with the ability to learn new computer systems and software
• Already has a baseline understanding of media and advertising either through professional, internship, or educational experience

Responsibilities

• Develops a deep understanding of media math, media management software, and media research tools/software; formal training will be offered to ensure that you excel in this area
• Generates media purchase orders, media authorization forms, estimates, and issues documents to the appropriate media vendors
• Compiles and analyzes relevant media research data in preparation for agency recommendations. This includes but is not limited to compiling and beginning to analyze media cost and audience data
• Leads conducting competitive media spending reports and analyses for integrated clients and business development initiatives
• Partners with comms planners, strategy, account or creative teams to inform smart, integrated approaches to media execution
• Maintains accurate media budget tracking spreadsheets and updates all information on a regularly cadence as assigned in training and process documents
• Resolves media billing discrepancies and ensures that all media vendors are paid in a timely manner; works collaborative with senior media team members for high priority billing issues
• Develops points-of-view (POVs) and value analyses to support specific media vehicle or category trend recommendations
• Updates client media flowcharts monthly or at the start/change of a campaign
• Maintains records, file systems, and prepares periodic reports that may be required on assigned accounts
• Partners with Ad Ops and Analytics team for proper naming, tagging preparation, trafficking, QA’ing and overall activation of all assigned campaigns or initiatives
• Assists (Senior) Media Planners with the development of media strategies, plans, measurement recommendation documents
• Monitors and reports out on trade publications daily new media trends and opportunities

Why Tierney

• Professional Development in annual performance reviews, weekly 1:1 coaching, training and development opportunities, IPG agency connections, leadership exposure, etc.
• A strong, vibrant, and growing commitment to Diversity, Equity, and Inclusion across all aspects of the agency, our people, our culture, our commitment to vendors and clients, and to our community. Read more about our commitment in our Pledge and Actions for Change.
• Competitive, equitable salaries reviewed annually to ensure equity in market.
• Competitive, inclusive, company benefits including Medical, Dental, Vision, 401k (company matched 50% of first 6%), healthy PTO (vacation/sick time) allowance, generous leave policy, 14 paid company holidays, Family Building Benefits (adoption, surrogacy benefit), tuition reimbursement and much more.

Agency Philosophy

Our agency philosophy is rooted in how we work. We do what other agencies do, but it’s how we do it that makes us the best partner.

• Think in solutions, not problems. Roll up your sleeves and do whatever it takes to achieve the common goal.
• Sweat the small stuff. Dig into the details. Understand the client’s business or challenge as well as they do so you can be a trusted partner.
• Remember relationships matter. Relationships are a tool that can lead to growth – for you and for the agency. Actively listen and put effort into your relationships to build trust, find mutual ground, and create better connections.
• Challenge creativity and data to coexist. We live in a data-driven world, but that doesn’t mean we sacrifice creativity. The marriage
• of creativity and data drives consumer behavior and fuels smart solutions and results for our client partners.
• Have fun. Communications is about connecting – we spend our days telling stories, being creative and occasionally racing towards impossible deadlines. All the while, we share smiles and let music and laughs flow. Together.

Tierney