About The Opportunity
This role is responsible for all co-branded marketing strategies and campaigns for our health plans and partners. They design member awareness marketing plans for our partners, reviews changes in the marketplace and recommend marketing strategies to the top management. This role creates strategies and specific objectives for our co-branded Health Plan marketing initiatives and develops budgets, policies, and procedures to support that area. They oversee our client retention strategy and work closely with Account Management leadership to develop programs to support member awareness and utilization of hearing benefits. This role is process driven while overseeing the marketing project management team who works with the Creative Services team with a goal of delivering projects accurately and on time. The Director, Marketing oversees the delivery of a fully integrated marketing strategy for the business.
What will you be doing?
Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions of the job.
- Lead and mentor marketing staff. Build upon and enhance the creative environment by helping direct reports to grow individually via formal and informal feedback and coaching. (20%)
- Work closely with TruHearing’s Account Management team; serve as a marketing consultant to develop new and innovative marketing strategies for member awareness. Provide materials for Account Management to train and educate partners on products and programs.
Lead all strategic and tactical execution of member awareness marketing for health plan partners working closely with clients, analytics, creative and content teams, to create an effective and efficient marketing strategy focused on growing utilization. (35%)
- Lead project management team to ensure timely and accurate delivery of creative services projects (15%)
- Work closely with product management team to develop marketing strategies for new and existing products. And define marketing materials and programs. (10%)
- 5. Oversee customer remarketing and repurchase programs. (10%)
- Undertake continuous analysis of health plan and competitive environments and consumer trends to inform marketing strategy. (5%)
- Understand the business needs to develop strategic integrated marketing solutions to deliver results. (5%)
What skills do you need to bring?
Role
In addition to exhibiting the TruHearing Values of Delight, Align, Enjoy, Improve and Be Tru, this role requires the following competencies
- Strategic Thinking – Coordinates strategies of multiple stakeholders.
- Managing People – Builds and manages business divisions, a manager of managers.
- Influence & Persuasion – Crafts persuasive messages and collaborates effectively to make significant impacts on the business.
- Planning & Organizing – Coordinates others to carry out plans and objectives.
- Project Management – Manages multiple projects through others.
- Subject Matter Expertise – Applies expertise in the full range of typical situations, able to apply expertise to new or novel situations.
- Initiative – Inspires and empowers others to act.
- Analytical Thinking – Guides others to deeper analytical strategies and behaviors.
What education or experience is required?
Recommended
- Bachelor’s degree in a related field. A combination of education and experience may be considered in lieu of a formal education.
- Ten (10) years of experience in a senior marketing role executing entrepreneurial strategies to achieve business results.
- At least three (3+) years of Health Care/Benefits experience – such as medical, ancillary: dental, vision, hearing.
- Experience with leading marketing projects and team members.
Preferred
- Master’s degree in a related field.
- Experience with market data analysis.
About TruHearing
TruHearing is a rewarding, fun and friendly, mission-based organization that makes a real difference towards improving people’s lives. It’s not just HR saying this: employees have spoken and have voted TruHearing as one of Utah’s Top Workplaces 6 years in a row! An employee recently shared: “I love the people I work with. From the CEO down, the company is transparent, caring, and striving for the best. There is great energy here and everyone genuinely cares about the employees and customers.”
TruHearing is the market leader and a force for positive change in the hearing healthcare industry. We reconnect people to the richness of life through industry-leading hearing healthcare solutions. We work with insurance companies, hearing aid manufacturers, and healthcare providers to reduce prices and expand access to better hearing care and whole-body health.
Our employees enjoy a positive working environment in a company that has experienced rapid growth. We offer a comprehensive benefits package, educational assistance, and opportunities for advancement.
What benefits are offered?
TruHearing offers a generous compensation and benefits package including health coverage, a fully vested 401k match, education assistance, fully paid long and short-term disability, paid time off and paid holidays. We are conveniently located across the street from the Draper FrontRunner station and subsidizes the cost of a UTA pass with access to FrontRunner, TRAX and regular bus service – employee cost is less than $2 per day. You’ll work in an exciting and fun environment and have the opportunity to grow with us.
Equal Opportunity
TruHearing is an Equal Opportunity Employer who encourages diversity in the workplace. All qualified applicants will receive consideration for employment without regards to race, color, national origin, religion, sex, age, disability, citizenship, marital status, sexual orientation, gender identity, military or protected veteran status, or any other characteristic protected by applicable law.
- Note: Don’t meet every single requirement? Studies have shown that women and members of marginalized groups are less likely to apply to jobs unless they meet every single qualification. At TruHearing we are dedicated to building a diverse, inclusive, and authentic workplace, so if you’re excited about this role but your experience doesn’t align perfectly with every qualification in the job description, we encourage you to apply anyways. You may be just the right candidate for this or other roles, either way we would like to meet you!
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