Digital Advertising Operations Manager

ATENTO is a multinational company that provides Consulting, BPO, and Contact Center services, with a presence in more than 13 countries and is recognized as one of the 25 best in the world, according to the Great Place to Work Ranking.

Job Description: Digital Marketing Operations Manager

On-Site. Miramar, FL

Position Overview:

We are seeking a highly skilled and experienced Digital Marketing Operations Manager to join our dynamic marketing team. As the Digital Marketing Operations Manager, you will be responsible for overseeing the implementation and optimization of digital marketing campaigns, managing marketing technology platforms, and ensuring seamless operations across various digital channels. This role requires a strategic thinker with a strong understanding of digital marketing, exceptional project management skills, and a passion for driving results. The ideal candidate is a detail-oriented individual who can thrive in a fast-paced environment and effectively collaborate with cross-functional teams.

Key Responsibilities:

1. Digital Marketing Strategy:

– Collaborate with the marketing team to develop digital marketing strategies aligned with business objectives.

– Identify key performance indicators (KPIs) and metrics to measure campaign effectiveness and make data-driven recommendations for improvement.

– Stay updated on industry trends, emerging technologies, and best practices to drive innovation and optimize digital marketing efforts.

2. Campaign Management and Optimization:

– Oversee the end-to-end execution of digital marketing campaigns across various channels, such as email, social media, paid advertising, SEO, and content marketing.

– Monitor campaign performance, analyze data, and generate reports to identify areas for optimization and achieve desired results.

– Implement A/B testing and other optimization techniques to improve conversion rates, customer engagement, and overall campaign effectiveness.

– Collaborate with internal and external stakeholders to ensure seamless campaign execution and timely delivery of assets.

3. Marketing Technology Management:

– Manage and optimize marketing technology platforms, including marketing automation, CRM, analytics tools, and content management systems.

– Conduct regular audits of marketing technology infrastructure to ensure data integrity, system integration, and compliance with industry standards.

– Stay abreast of advancements in marketing technology and recommend new tools or enhancements to streamline operations and enhance marketing capabilities.

4. Team Collaboration and Leadership:

– Work closely with cross-functional teams, including marketing, sales, design, and IT, to align digital marketing initiatives with broader organizational goals.

– Provide guidance, support, and training to team members on digital marketing tools, processes, and best practices.

– Foster a collaborative and innovative culture within the team, encouraging knowledge sharing and continuous learning.

5. Budgeting and Resource Management:

– Assist in developing the digital marketing budget and allocate resources effectively to maximize return on investment.

– Monitor campaign expenses and ensure adherence to allocated budgets.

– Evaluate vendor proposals, negotiate contracts, and manage relationships with external agencies and service providers.

Qualifications and Requirements:

– Bachelor’s degree in marketing, communications, business, or a related field. A relevant master’s degree is a plus.

– Proven experience (3 years) in digital marketing, with a focus on campaign management, marketing technology, and data analysis.

– Strong understanding of digital marketing channels, including email marketing, social media, paid advertising, SEO, and content marketing.

– Proficiency in using marketing technology platforms, such as marketing automation, CRM, analytics tools, and content management systems.

– Exceptional analytical skills and ability to derive actionable insights from data.

– Excellent project management skills with the ability to prioritize tasks, manage multiple projects simultaneously, and meet deadlines.

– Strong communication skills, both written and verbal, with the ability to effectively present and explain complex digital marketing concepts to diverse stakeholders.

– Up-to-date knowledge of industry trends, emerging technologies, and best practices in digital marketing.

– Strong leadership qualities with the ability to collaborate and motivate cross-functional teams.

– Detail-oriented with a commitment to delivering high-quality work.

– Certifications in digital marketing platforms (e.g., Google Analytics, HubSpot, Salesforce) are highly desirable.

Atento is an award-winning global CX solutions company that creates amazing experiences for the world’s best brands and their customers. We’re an ambitious team of innovators, risk-takers, and game-changers: the kind of folks who thrive on solving complex problems.

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.

Atento