Sr. Data Analyst ( Digital Marketing Agency)

Lamark Media (“Lamark”) is an integrated digital marketing firm driven by a simple philosophy: create extraordinary marketing campaigns that yield positive, measurable results for their clients and strategic partners. Lamark’s methodology is to create a custom omni-channel strategy that leverages digital marketing assets like a portfolio which can be measured, optimized and scaled for long-term success.

The company was founded in 2009 with the vision of developing a full-service platform that provides a comprehensive suite of digital marketing services in-house with an agnostic approach to driving growth.

Our mission is to create more value for others. Our core values inspire us to over-deliver on expectations and to create more success for the partners we serve. 

Job Summary: We are seeking an experienced Sr. Data Analyst to join our dynamic team at Lamark Media. As a Sr. Data Analyst, you will play a pivotal role in analyzing and interpreting data to provide actionable insights and strategic recommendations. Additionally, you will have a strong interest and experience in translating data analysis into compelling data visualizations. You will collaborate with cross-functional teams to drive data-driven decision-making and enhance our client’s marketing initiatives. The ideal candidate will have a strong background in digital marketing analytics, possess exceptional analytical skills, and be proficient in modern analytics languages such as Python and R.

Responsibilities:

• Perform data analysis and exploration to uncover patterns, trends, and insights within large datasets related to digital marketing campaigns.
• Utilize statistical techniques, regression analysis, and forecasting methods to evaluate campaign performance and make data-driven recommendations for optimization.
• Collaborate with cross-functional teams to translate complex data analysis into compelling data visualizations, dashboards, and reports that effectively communicate insights to stakeholders.
• Develop and maintain data models that enhance the accuracy and efficiency of data analysis processes.
• Support the media buying team, programmatic SSP, DSP, and DMP by providing data-driven insights and recommendations for campaign optimization and targeting strategies.
• Contribute to the development of analytics products that generate revenue for the agency, leveraging your expertise in data visualization to enhance the user experience and value of these products.
• Stay up-to-date with the latest trends and advancements in data visualization techniques and tools, recommending new approaches to enhance data communication and reporting.
• Collaborate with stakeholders to define key performance indicators (KPIs) and develop reporting dashboards that effectively track and measure campaign success.
• Work closely with data engineering teams to ensure data quality, integrity, and availability for analysis and visualization purposes.

Requirements:

• Bachelor’s degree in a relevant field such as Statistics, Mathematics, Economics, or Computer Science. Advanced degree preferred.
• 5-10 years of experience in digital marketing analytics or a related field, with a proven track record of success.
• Proficiency in modern analytics languages such as Python and R, as well as experience with legacy languages used in data analysis.
• Strong knowledge of statistical analysis techniques, regression analysis, and forecasting methods.
• Experience in translating complex data analysis into compelling data visualizations using tools such as Tableau, Power BI, or other similar visualization platforms.
• Familiarity with data visualization best practices and principles, with a keen eye for design aesthetics and effective data communication.
• Experience working with media buying teams and programmatic platforms (SSP, DSP, DMP) is highly desirable.
• Proficiency in data modeling and data visualization tools (e.g., SQL, Tableau, Power BI) to generate insights and reports.
• Excellent problem-solving skills with the ability to derive actionable insights from complex datasets.
• Strong communication skills to effectively convey findings and recommendations to both technical and non-technical stakeholders.
• Ability to work in a fast-paced environment with multiple projects and tight deadlines.

Join our team and contribute to the success of our digital marketing agency by leveraging your expertise in data analysis, statistical techniques, and data visualization to drive data-driven decision-making and enhance our client’s marketing strategies.

To apply, please submit your resume, cover letter, and any relevant work samples here or to [email protected]

Note: The above job description is a general overview and may include other responsibilities not mentioned in this description. The responsibilities and requirements are subject to change based on the needs of the company.

Perks & Benefits

Incredible company culture – we are passionate about the impact we make every day, we balance freedom with responsibility, and we aim for a consultative, transparent, and communicative approach in both our internal and client relationships

· Diverse and forward-thinking environment

· Great career growth opportunity—you’ll have direct access to agency leadership

· Company-assisted medical insurance programs, life insurance, optional vision and dental insurance programs, and short-term and long-term disability offered

· 401(k) with employer matching

Lamark Media